17 May 2024
by Dr. Ryan Smith

​​​How British self-driving software is enabling autonomy internationally

Guest blog from Dr. Ryan Smith at Oxa as part of our #UnleashInnovation campaign week 2024.

Shuttles and Swimming Pools

Autonomous vehicles are becoming more commonplace, and Oxa is fast becoming a natural international partner for any business wanting to deploy autonomous vehicle fleets on- and off-highway. Our initial focus is on passenger shuttles, industrial logistics and asset monitoring and we’re building momentum. We’ve just announced the completion of a second commercial software deployment in the US but before discussing that, let me glance back for a moment.

Some 7000+ miles from Oxa HQ in Oxfordshire, my own autonomy journey began in a swimming pool in Hawaii nearly 20 years ago. I found an autonomous underwater vehicle (AUV) in a Mechanical Engineering lab at the University of Hawaii and convinced my PhD advisor that deploying it in the (outdoor) university swimming pool was the best way to validate the novel 6 DoF control strategies I was developing. It wasn’t long before I broke free from the confines of the pool and began deploying AUVs in the ocean, initially in the Southern California Bight. We were focussed on tracking and chasing algal blooms to gather data and predict environmental impacts. From that work - understanding direct impacts of climate change on marine systems - to helping cities cut transport emissions by tempting people out of cars and taxis with autonomous electric shuttles today, I have always focused on the  environmental impact in my work.

Picture3.png 5

Fast forward a couple decades from those early aquatic adventures and I joined Oxa (then called Oxbotica) where my best friend Ben Upcroft and I led the software development program. We worked on the first version of Oxa Driver, the software providing the intelligence for all vehicles driven by Oxa today. Over the last year I have returned to my roots in field robotics, building the team that is deploying technology in multiple vehicles serving our fast-growing customer base. It’s been a full circle - from writing code to deploying on road, and almost back again.

Lake Nona: Home to the World's Most Technically Advanced Hotel

The latest service using vehicles driven by Oxa is helping residents and visitors move around a truly high-tech neighbourhood. Lake Nona is a visionary development delivered by Tavistock Development Company and positioned within the city limits of Orlando. Spread out over 44 square kilometres, Lake Nona is a smart community integrating technology, mobility, health, and well-being. The local gigawatt network has encouraged multiple Fortune 500 companies in and it also hosts Lake Nona Wave Hotel, celebrated as the world’s most technologically advanced hotel. Shuttles run a circular route connecting the Wave with the upscale Canvas restaurant via the Lake Nona Town Center, a mixed-use entertainment destination.

Picture4.jpg 4

A Beep shuttle driven by Oxa outside the Wave Hotel in Lake Nona, Florida

New Locations, Different Challenges

This deployment follows Beep and Oxa’s first shuttle launch in February with the Jacksonville Transport Authority (JTA) and the Florida State College at Jacksonville (FSCJ). It is a key element in a JTA-led regeneration initiative.

In Jacksonville, the FSCJ shuttles move between the two main college campus buildings. The route traverses regions with constant scene changes and multiple dynamic and unpredictable actors (traffic and people) presenting complex interactions and scenarios. Deploying passenger-carrying services here has pushed us further along our solutions delivery path, not only advancing  our technology but also our experience of working with commercial partners to provide autonomous mobility services for passengers that prioritise a quality ride experience.

Preparation is Vital

While Oxa has the ability to deploy quickly with our partners, we take immense care with every launch. We scout new routes ahead of going live, gathering data for route qualification, map building and creating a digital twin. We run 1000s of miles virtually to simulate scenarios from the mundane to the peculiar. The process allows us to test against a host of edge cases (rare occurrences) for specific vehicles in specific places. We only carry passengers once we have assured we can deliver a safe operation.

While our preparation process may sound laborious, virtual miles are accrued many times faster than physical miles, and the more scenarios we experience the more routes we unlock. Ultimately, through virtual and real-world miles driven, our system will be proven in different kinds of places, doing different jobs on different vehicles, and put to use commercially across a vast range of transportation sectors and geographies - truly unlocking what we call Universal AutonomyTM

Picture5.png 5

Oxa MetaDriver simulates complex environments to test a multitude of normal and potential adversarial scenarios using Generative AI

And while we unlock the art of the possible, we ensure AI decision-making explainability is at the heart of the Oxa Driver system.  Alongside our own safety practices, together with Beep, we also work very closely with NHTSA - the US safety regulator for highways - to gain all necessary regulatory approvals and evidence, including performance data, videos and reports. We keep NHTSA informed of our current performance and continued commitment to safety through constant examination.

What’s Next?

Beyond Lake Nona, we are now working with Beep to test new shuttles at the state-of-the-art SunTrax facility in Florida. These shuttles will be launched in more passenger services later this year. We are working with multiple vehicle OEMs on new shuttle concepts as well as industrial designs as we have a constant need for new vehicle types offering different capabilities. This supports our Universal Autonomy vision as we extend Oxa Driver into an increasing number, and diversity, of applications.

Am I proud of what our team based in the UK, US and Canada has achieved so far? Absolutely. Are we ambitious to do more? Yes!

 View all campaign week content 

Unleashing Innovation campaign week graphic.png

techUK – Unleashing UK Tech and Innovation 


The UK is home to emerging technologies that have the power to revolutionise entire industries. From quantum to semiconductors; from gaming to the New Space Economy, they all have the unique opportunity to help prepare for what comes next.

techUK members lead the development of these technologies. Together we are working with Government and other stakeholders to address tech innovation priorities and build an innovation ecosystem that will benefit people, society, economy and the planet - and unleash the UK as a global leader in tech and innovation.

For more information, or to get in touch, please visit our Innovation Hub and click ‘contact us’. 

Tech and Innovation Summit, 6 Nov (rescheduled date)

Emerging technologies will be debated and explored at our annual Tech and Innovation Summit, taking place on  6 November. This campaign week will directly feed into the themes discussed at the Summit. 

techUK’s flagship Tech and Innovation Summit returns to traverse the extraordinary and ground-breaking discoveries made possible by the application of emerging and transformative technologies. 

Secure your ticket now.

Upcoming events:

Latest news and insights:

Get our tech and innovation insights straight to your inbox

Sign-up to get the latest updates and opportunities from our Technology and Innovation and AI programmes.

Learn more about our Unleashing Innovation campaign:

Unleashing the Potential of UK Tech and Innovation.jpg



Sprint Campaigns

New space

Event round-up




Gaming & Esports

Event round-up




New Space


Web3 & Immersive Tech



Campaign Weeks



Tech and Innovation Summit 2023

View the recordings


Tech and Innovation Summit 2024

View the agenda


Rory Daniels

Rory Daniels

Programme Manager, Emerging Technologies

Rory joined techUK in June 2023 after three years in the Civil Service on its Fast Stream leadership development programme.

During this time, Rory worked on the Government's response to Covid-19 (NHS Test & Trace), school funding strategy (Department for Education) and international climate and nature policy (Cabinet Office). He also tackled the social care crisis whilst on secondment to techUK's Health and Social Care programme in 2022.

Before this, Rory worked in the House of Commons and House of Lords alongside completing degrees in Political Economy and Global Politics.

Today, he is techUK's Programme Manager for Emerging Technologies, covering dozens of technologies including metaverse, drones, future materials, robotics, blockchain, space technologies, nanotechnology, gaming tech and Web3.0.

[email protected]

Read lessmore

Laura Foster

Laura Foster

Head of Technology and Innovation, techUK

Laura is techUK’s Head of Programme for Technology and Innovation.

She supports the application and expansion of emerging technologies, including Quantum Computing, High-Performance Computing, AR/VR/XR and Edge technologies, across the UK. As part of this, she works alongside techUK members and UK Government to champion long-term and sustainable innovation policy that will ensure the UK is a pioneer in science and technology

Before joining techUK, Laura worked internationally as a conference researcher and producer covering enterprise adoption of emerging technologies. This included being part of the strategic team at London Tech Week.

Laura has a degree in History (BA Hons) from Durham University, focussing on regional social history. Outside of work she loves reading, travelling and supporting rugby team St. Helens, where she is from.

[email protected]

Read lessmore


Related topics


Dr. Ryan Smith

Dr. Ryan Smith

Senior Vice President, Solutions, Oxa