techUK invites members to join our delegation to Geneva from 14-17 September for the WTO’s Public Forum.
The delegation will include the WTO Public Forum, taking place in Geneva on Tuesday 15 – Thursday 17 September 2026, and World Trade Tech and Trade Day, taking place on Monday 14 September.
WTO Public Forum
The WTO Public Forum gathers over 2,000 representatives of civil society, academia, business, government, international organisations and media to Geneva to discuss the latest developments in global trade.
This year’s Forum comes after the end of the WTO e-commerce moratorium at MC14 in March 2026 in Cameroon. With the future of digital trade in doubt, the Forum will provide a unique opportunity to help shape the dialogue following MC14, as well as the plurinational efforts to secure the future of digital trade and the trade in services it enables.
Focus Theme: Trade in Services
The 2026 Public Forum will examine how to ensure that trade in services is based on strong rules that facilitate growth, promote innovation and open new market opportunities for trade in services across the world. techUK will facilitate opportunities for members to engage with WTO delegates and other key stakeholders on the sidelines of the Forum, helping ensure the UK tech sector’s voice is heard in discussions that will impact the future of the global services trade made possible by digital.
World Tech and Trade Day
World Tech and Trade Day will take place the day before the WTO Public Forum, and is a chance to meet trade and ICT policymakers, industry leaders, and other ecosystem stakeholders working on the focus this year:
Focus Theme: AI and Trade: Turning Potential into Progress
The WTO's 2025 World Trade Report projects that AI could increase global GDP by 15% and global trade by up to 37% by 2040, however this potential needs to be turned into actual progress through collaboration between international organisations, national governments and the private sector.
The day will include policy sessions examining concrete use cases of AI reducing trade costs, policy measures that unlock deployment even with limited resources, how alignment of digital and trade policies can accelerate gains, and the role that trade policies and the WTO can play in shaping AI governance.
There will also be an exhibition featuring AI solutions for trade, AI tools for trade officials, and posters on real-world case studies of AI in trade.
You can find more details and a full schedule on the WTO website.
Logistical details
Registration
To join the delegation, you will need to register with techUK and independently with both the WTO Public Forum and World Trade and Tech Day
techUK International Policy and Trade Programme activities
techUK supports members with their international trade plans and aspirations. We help members to understand market opportunities, tackle market access barriers, and build partnerships in their target market. Visit the programme page here.
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Sabina Ciofu is International Policy and Strategy Lead at techUK, where she heads the International Policy and Trade Programme. Based in Brussels, she shapes global tech policy, digital trade, and regulatory cooperation across the EU, US, Canada, Asia-Pacific, and the Gulf region. She drives strategy, advocacy, and market opportunities for UK tech companies worldwide, ensuring their voice is heard in international policy debates.
With nearly a decade of previous experience as a Policy Advisor in the European Parliament, Sabina brings deep expertise in tech regulation, trade policy, and EU–US relations. Her work focuses on navigating and influencing the global digital economy to deliver real impact for members.
A passionate community-builder, Sabina co-founded Young Professionals in Digital Policy (800+ members) and now runs Old Professionals in Digital Policy (more experience, better wine, earlier nights). She is also the founder of the Gentlewomen’s Club, a network of 500+ women supporting each other with kindness.
She holds advisory roles with the UCL European Institute, Café Transatlantique (a network of women in transatlantic tech policy), and The Nine, Brussels’ first members-only club for women.
Recognised by ComputerWeekly as one of the most influential women in UK tech, Sabina is also a sought-after public speaker on tech, trade and diversity.
Sabina holds an MA in War Studies from King’s College London and a BA in Classics from the University of Cambridge.
Senior Policy Manager for International Policy and Trade, techUK
Daniel Clarke
Senior Policy Manager for International Policy and Trade, techUK
Dan joined techUK as a Policy Manager for International Policy and Trade in March 2023.
Before techUK, Dan worked for data and consulting company GlobalData as an analyst of tech and geopolitics. He has also worked in public affairs, political polling, and has written freelance for the New Statesman and Investment Monitor.
Dan has a degree in MSc International Public Policy from University College London, and a BA Geography degree from the University of Sussex.
Outside of work, Dan is a big fan of football, cooking, going to see live music, and reading about international affairs.
Theo joined techUK in 2024 as EU Policy Manager. Based in Brussels, he works on our EU policy and engagement.
Theo is an experienced policy adviser who has helped connect EU and non-EU decision makers.
Prior to techUK, Theo worked at the EU delegation to Australia, the Israeli trade mission to the EU, and the City of London Corporation’s Brussels office. In his role, Theo ensures that techUK members are well-informed about EU policy, its origins, and its implications, while also facilitating valuable input to Brussels-based decision-makers.
Theo holds and LLM in International and European law, and an MA in European Studies, both from the University of Amsterdam.
Archie Breare joined techUK in September 2022 as the Telecoms Programme intern, and moved into the Policy and Public Affairs team in February 2023.
Before starting at techUK, Archie was a student at the University of Cambridge, completing an undergraduate degree in History and a master's degree in Modern British History.
In his spare time, he likes to read, discuss current affairs, and to try and persuade himself to cycle more.
Tess is a Junior Policy Manager at techUK. She joined techUK as an Policy and Public Affairs Team Assistant in November of 2024. In this role, she supported areas such as administration, member communications and media content.
Before joining the Team, she gained experience working as an Intern in both campaign support for MPs and Councilors during the 2024 Local and General Election, and working for the Casimir Pulaski Foundation on defence and international secuirty. She has worked for multiple charities, on issues such as the climate crisis, educational inequality and Violence Against Women and Girls (VAWG). In 2023, Tess obtained her Bachelors of Arts in Politics and International Relations from the University of Nottingham.
