Launching techUK's new metaverse campaign

Read below why techUK has launched its new metaverse campaign, and how you can get involved! #makingthemetaverse

The metaverse – a group of virtual worlds in which we experience the life of our digital twin – may soon be a reality for UK businesses and consumers.

Underneath the hype, the countless articles, and even metaverse exclusive music releases that this technology has amassed, a larger conversation about the design the next generation of the internet has started to emerge. Indeed, the future of the metaverse will not just involve implications for people, society and the economy, but also what this could mean for the tech sector itself. For example, the metaverse has the potential to be a powerful new platform for digital products and services, driving tech sector growth and digital transformation across the economy. It is too soon to tell how significant this shift to the virtual might be, but many businesses are starting to experiment with the metaverse, and consequently investment into the technologies underpinning the metaverse is skyrocketing.

For all of these reasons and more, techUK’s tech & innovation programme have launched the new campaign Metaverse: The internet transformed. Throughout this campaign we will be hosting webinars, events, roundtables and technology showcases to begin to answer some of the burning technological and societal questions this new technology is bringing.

We will discuss the differences between the metaverse and web 3.0, how to leverage the technologies that will underpin the move to the metaverse, as well as addressing the new challenges the metaverse may bring in terms of data sharing, privacy and developing new economies.

This is an opportunity to develop your understanding of these terms, and begin to navigate how different parts of the tech sector will play in the new world of the metaverse

Upcoming opportunities

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All insights

Ella Shuter

Junior Programme Manager, Emerging Technologies, techUK

Ella joined techUK in July 2025 as Junior Programme Manager for Emerging Technologies.

In her role, Ella leads the design and delivery of techUK's focus areas, which identify emerging technologies of interest to members and Government. These initiatives seek to showcase industry best practice, champion key UK sectors, and address the challenges and opportunities shaping the development, application, and commercialisation of these technologies. Previous focus areas led by Ella have included photonics, and currently, frontier compute.

Ella also supports the day-to-day running of techUK's Emerging Tech and Innovation Policy activity, working to convene industry experts and policymakers to showcase best practice, shape government thinking, and ensure the UK leads on the development and deployment of transformative technologies.

Before joining techUK, Ella completed an internship at Digital Catapult, supporting across public affairs, policy and the organisation's programmes. She also has experience working in an MP's Parliamentary and Constituency Office.

Ella holds a BSc in Politics and International Relations from the University of Bristol.

Email:: [email protected]
LinkedIn:: https://www.linkedin.com/in/ella-shuter-264158244/

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Rory Daniels

Head of Emerging Technology and Innovation, techUK

Rory joined techUK in June 2023 after three years in the UK Civil Service on its Fast Stream leadership development programme.

During this time, Rory worked on the Government's response to Covid-19 (NHS Test & Trace), school funding strategy (Department for Education) and international climate and nature policy (Cabinet Office). He also tackled the social care crisis on secondment to techUK's Health and Social Care programme in 2022.

Before this, Rory worked in the House of Commons and House of Lords alongside completing degrees in Political Economy and Global Politics.

Today, Rory leads techUK's five-strong Emerging Technology and Innovation team, working with many of the UK's most innovative tech companies to convene experts and decision-makers, showcase best practice, shape government's thinking, and ensure the UK leads on developing and deploying transformative technologies.

The team's main areas of focus are AI Innovation, Quantum, Semiconductors, Robotics, Photonics, Neuromorphic, Innovation Policy, and Technology Convergence.

Rory sits on BIST's expert Robotics Advisory Group, hosts techUK's Meet the Innovators video interview series, and chairs techUK's Emerging Tech Leadership Committee, comprising 36 senior leaders from the UK's most exciting tech companies. He has also judged the Global Space Awards, hosted London Tech Week's Deep Tech Stage, completed Stanford University's Tech & Entrepreneurship residency, and given oral evidence in a House of Lords Select Committee.

In his spare time, Rory enjoys photography, reading non-fiction (tech, architecture, design & geopolitics), and searching for London's best burger.

Email:: [email protected]
LinkedIn:: https://www.linkedin.com/in/rorydaniels28/

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Elis Thomas

Programme Manager, Tech and Innovation, techUK

Elis joined techUK in December 2023 as a Programme Manager for Tech and Innovation, focusing on Semiconductors and Digital ID.

He previously worked at an advocacy group for tech startups, with a regional focus on Wales. This involved policy research on innovation, skills and access to finance.

Elis has a Degree in History, and a Masters in Politics and International Relations from the University of Winchester, with a focus on the digitalisation and gamification of armed conflicts.