24 Feb 2026

Call to Market: UK Embedded Finance Working Group

techUK is convening a public private working group on embedded finance to bring together: 

  • Financial institutions and lenders 
  • Fintechs and embedded finance providers 
  • Digital platforms and marketplaces 
  • Technology and data providers 
  • Industry bodies and ecosystem partners 

The working group will focus on practical, outcomesdriven collaboration to: 

  • Identify priority barriers to scale 
  • Develop shared market principles and best practice 
  • Inform policy and regulatory engagement 
  • Support the UK’s growth and competitiveness agenda 

To get involved, please reach out to [email protected]The working group is open to organisations actively involved in, or enabling, embedded finance across payments, lending, compliance, data, and platform ecosystems. 

Why This Matters 

Embedded finance is rapidly reshaping how financial services are delivered—integrating payments, lending, and compliance directly into digital platforms at the point of need. In the UK, this represents a significant opportunity to strengthen financial services leadership, unlock SME growth, and improve access to finance across the economy. 

The UK embedded finance market is already worth £18–20bn and is forecast to grow to £30bn+ by the end of the decade, driven by embedded payments, SME lending, and B2B trade finance. Capturing this opportunity will require coordinated action across industry, regulators, and government. 

The urgency of this agenda has been underscored by recent moves across UK banking and government to reduce critical dependence on US-owned financial infrastructure — including payments rails — reinforcing the case for building resilient, UK-anchored foundations for the next generation of financial services. 

The Challenge 

While innovation is moving quickly, the market faces shared challenges: 

  • Regulatory clarity across complex, multiparty embedded finance models 
  • Fragmented approaches to identity, data, risk, and compliance 
  • Duplication of effort and friction for SMEs and platforms 
  • The need to balance innovation with trust, resilience, and consumer protection 
  • Concentration risk in core payments infrastructure, with renewed focus on UK sovereignty and resilience across financial services supply chains 

Without collaboration, the UK risks falling behind international competitors that are moving decisively to create enabling frameworks for embedded finance at scale. 

The Opportunity 

A market-led, collaborative approach can position the UK as a global leader in embedded finance by: 

  • Enabling faster, safer deployment of embedded financial services 
  • Improving SME access to finance at the point of need 
  • Strengthening supply chains and digital marketplaces 
  • Supporting exports and crossborder trade 
  • Reinforcing the UK’s reputation for trusted, wellregulated innovation 

Initial Focus Areas : 

The working group will prioritise a small number of practical, highimpact focus areas to build early momentum: 

  • Regulatory clarity and accountability models for multiparty embedded finance arrangements, including roles, responsibilities, and liability. 
  • Trusted data, identity, and KYB foundations, with a focus on interoperability, reuse, and reducing duplication for SMEs. 
  • SME embedded lending and payments use cases, where embedded finance can deliver the greatest nearterm economic impact. 
  • Principles for scalable, compliant embedded finance, aligned with UK regulatory standards and international competitiveness. 

Get involved

We invite market participants to join this working group and help shape the future of embedded finance in the UK. By working together, industry and government can create the conditions for scalable, trusted, and innovationfriendly embedded finance—benefiting SMEs, platforms, and the wider economy. 

To express interest or request further details, please get in touch with Lourdes ([email protected])  

 

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Meet the team  

James Challinor

James Challinor

Head of Financial Services, techUK

Lourdes de Miguel

Lourdes de Miguel

Junior Programme Manager - Financial Services & SME Engagement

Lucas Banach

Lucas Banach

Programme Assistant, Data Centres, Climate, Environment and Sustainability, Market Access, techUK