John Abbott
Chief Commercial Officer - Global Partnerships, Yoti
John Abbott is the Chief Commercial Officer at Yoti, a global technology company on a mission to improve people’s lives through trusted, ethical, and accessible identity solutions.
John is responsible for ensuring Yoti develops a global business and consumer identity ecosystem, creating a high-utility and trusted network for all types of businesses, charities and governments to securely interact with. Having directed and led the business development for Yoti since its launch in 2016, John’s specific focus is now on forming long-term global partnerships which add value to the overall identity ecosystem. John leads Yoti’s UK business relationships with Post Office and Lloyds Banking Group and the development of an interoperable UK digital identity network. A key part of this is bringing to life real-world scenarios where privacy-enhancing and consent-based digital identities can ethically transform operations, disrupt costs and empower individuals.
Prior to joining Yoti, John had an extensive career advising at blue-chip management consulting firms, with hands-on leadership and delivery across corporate strategy, organisational change, sales and marketing go-to-market, portfolio and programme management, risk and control governance, IT development and implementation. John has had the pleasure of working with a wide range of organisations in technology-enabled transformations, from £’00m+ programmes with global giants like Unilever, Diageo, Red Bull and Jaguar Landrover, to ambitious and challenging government initiatives for the NHS, the Department for Education and Her Majesty’s Revenue and Customs.
Outside of work, John enjoys spending downtime with his family and three children, cycling, a spot of guitar, and keeping his hand in with martial arts.
Yoti's free digital identity app, with over 12 million downloads and over 3 million in the UK alone, combines world-leading biometrics and AI with government-issued documents to create a secure, private digital wallet in a matter of minutes. Founded in 2014, Yoti is now 500 people strong, with offices in London and India, and further operations in the US, Canada, Australia and New Zealand.