27 Oct 2021

The techUK podcast: Scaling your digital tech business in the Asia Pacific

In this techUK’s podcast we explore the growing export potential of the Asia Pacific for UK digital tech businesses, the ways to successfully grow tech business in the region and some of the key considerations for businesses expanding into APAC.

Jana Psarska, Policy Manager for International Trade at techUK is joined by Natalie Black, Her Majesty's Trade Commissioner for Asia Pacific, Mobasher Butt, Vice President, Medical and Managing Director, APAC at Babylon Health and Madhu Nori, Chief Commercial Officer APAC & North Amercia at Yoti.

In part one we look at the importance of APAC to the UK’s digital agenda, opportunities for UK tech businesses in the region and the support Department for International Trade provides to new and existing tech exporters with Natalie Black, Her Majesty's Trade Commissioner for Asia Pacific.

In part two (from 14:13) we discuss the best practices of scaling tech business in Asia Pacific and the pitfalls to avoid when operating in the region with Mobasher Butt, Vice President, Medical & Managing Director, APAC at Babylon Health and Madhu Nori, Chief Commercial Officer APAC & North America at Yoti.

This podcast is developed in partnership with the Digital Trade Network.

To learn more about techUK’s UK-APAC digital trade activity get in touch with [email protected]

Visit our International Trade page here.

 

Jana Psarska

Jana Psarska

Policy Manager | International Trade, techUK

Jana is techUK’s Policy Manager for International Trade.

She supports techUK members in navigating international markets, including market access and regulatory challenges, and assists the tech sector in taking full advantage of UK’s trade deals. Her responsibilities also include driving the UK digital trade policy agenda. Jana is committed to promoting UK digital trade by engaging businesses, UK government and international partners.

Jana has several years of experience in trade promotion, public policy, and providing strategic advice on international expansion strategy to companies across a variety of sectors. Prior to techUK, she worked for the Department for International Trade, helping UK SMEs expand abroad.

She holds a MA in International Political Economy from King’s College London.

Email:
[email protected]
Phone:
+44 (0) 7454556302
Twitter:
@jana_psarska
LinkedIn:
https://www.linkedin.com/in/jana-p-2488448a/

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