19 Apr 2023

ICO’s Innovation Advice service launches its public beta test

Are you doing new or innovative things with personal data? Are you looking for rapid, direct advice about how best to comply with data protection law with your new product or service? If so, the ICO wants to hear from you.

The ICO is committed to supporting the UK in its ambition to be a truly innovative economy.

And we want to help organisations bring privacy positive products and services to market quickly and efficiently.


Innovation Advice service

We’ve launched a new Innovation Advice service, as part of a public beta test, which has been designed to answer specific data protection questions.

It’s for organisations planning to use the personal data of people living in the UK, to drive a new or innovative product, service, or business model that is not currently live.

The service is open to organisations of any size and in any sector, and questions can be asked at any stage of planning, designing, or development.

The ICO knows that when you’re working at pace you need expert advice and fast – Innovation Advice aims to respond to your queries in just 10 to 15 days.


Get in touch today

If you’re currently working on a product or service that you think could benefit from speedy, targeted, expert advice on data protection the ICO wants to hear from you.

If your organisation has a question, why not be a part of our public beta test and submit it here today.

Or if you’d simply just like to know more about the ICO’s existing innovation services simply click here.


The Information Commissioner's Office

The Information Commissioner's Office

The ICO is the UK's independent body set up to uphold information rights.


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