techUK is delighted to be hosting this session on 16 September from 10:00 – 11:00 with Stotles and Advice Cloud, on where the public sector is buying technology and how suppliers can get involved.
Many tech suppliers are missing out on 88% of public sector purchasing activity
Less than 12% of reported UK public sector technology contracting happens via the UK Digital Marketplace*, according to research by London-based B2G startup, Stotles. While the Digital Marketplace is a highly popularised route of tech purchasing in UK public sector, many technology suppliers are surprised they are still missing opportunities and find it frustrating to build a pipeline of “real” opportunities.
Join us as we explore with market analysts Stotles and public sector procurement analysts Advice Cloud where the remaining 88% of market activity is happening, and why suppliers still struggle to get a complete view of the entire public sector tech market, discover, and create relevant opportunities via these routes and get ahead of competitor activity.
Attendees will also hear all about:
- Pros and cons of different routes to market. Think UK Digital Marketplace vs. other frameworks vs. channel partners vs tenders
- How to avoid common pitfalls. Set your team up to be less reactive to the market, and learn how to avoid missing relevant public sector opportunities.
- Tips to build pipeline proactively before procurement begins. Improve sales productivity using tactics created by market leaders to shape conversations with the right buyers, using the right message, at the right time (before tender)
Session Panelists
- John Witt, Co-founder & CEO – Stotles
- Chris Farthing, CEO – Advice Cloud
If you’re interested in learning how to navigate these go-to-market challenges and grow sales in the UK public sector, then this is the event for you!
Please note this is a virtual event and joining details will be sent closer to the time.
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More about Stotles
Stotles is a London based GovTech startup helping teams find, create, manage, and win more deals in the public sector, faster. Providing personalised, real-time views of leading indicators and account plans across the public sector to help sales & marketing teams find opportunities and shape tenders before they come to market.
More about Advice Cloud
Advice Cloud are public sector procurement specialists and G-Cloud consultants. Assisting both Public and Private organisations in buying and selling services that include IT, Cloud, Business Process Outsourcing (BPO), Digital and Professional Services, specialising in G-Cloud and Digital Marketplace.
*(includes the GCloud framework, the Digital Outcomes and Specialists framework, and the Crown Hosting Data Centres framework)

Heather Cover-Kus
Heather is Head of Central Government Programme at techUK, working to represent the supplier community of tech products and services to Central Government.

Ellie Huckle
Ellie joined techUK in March 2018 as a Programme Assistant to the Public Sector team and now works as a Programme Manager for the Central Government Programme.

Annie Collings
Annie is the Programme Manager for Cyber Resilience at techUK. She first joined as the Programme Manager for Cyber Security and Central Government in September 2023.

Ella Gago-Brookes
Ella joined techUK in November 2023 as a Markets Team Assistant, supporting the Justice and Emergency Services, Central Government and Financial Services Programmes, before progressing into Junior Programme Manager in January 2024.