Improving local public services through data-driven approaches
11am – 12pm1 July 2021
An increasing number of local authorities have been moving towards data-driven approaches to define, deliver and improve their public services for residents.
More and more teams are moving away from the traditional model of implementing and delivering public services as ‘projects’, standalone pieces of work to get a service up and running, then moving onto the next project with no true understanding of how effective the service is performing.
By using data, local authority service teams can begin to identify tangible evidence to inform how their services can be improved, where they can become more efficient, and how to improve the resident experience, all with the mindset that services are never “done” and are delivered through a continuous improvement model.
Join techUK for this one-off session, where local authority teams will be sharing their experiences of introducing, implementing and embedding data-driven approaches to the delivery of their services, and how this approach can better inform key strategic decisions.
Speakers include:
Richard Smith, Lead User Researcher, Hackney Council
Peter Parfitt, Head of Digital, Buckinghamshire Council
Nadira Hussain, Director of Leadership Development & Research, Socitm
Who is this event for?
This event is for:
Directors of Digital, Heads of Digital, and Heads of Service working within local authorities
Anyone responsible for the ongoing delivery and improvement of public services
techUK members
This event is part of a new series of local public service data events where we will demystify challenges as well as unlock the potential of data in improving outcomes for people and places.
Georgina Maratheftis
Associate Director, Local Public Services, techUK
Georgina Maratheftis
Associate Director, Local Public Services, techUK
Georgina is techUK’s Associate Director for Local Public Services
Georgina works with suppliers that are active or looking to break into the market as well as with local public services to create the conditions for meaningful transformation. techUK regularly bring together local public services and supplier community to horizon scan and explore how the technologies of today and tomorrow can help solve some of the most pressing problems our communities face and improve outcomes for our people and places.
Prior to techUK, Georgina worked for a public policy events company where she managed the policy briefing division and was responsible for generating new ideas for events that would add value to the public sector. Georgina worked across a number of portfolios from education, criminal justice, and health but had a particular interest in public sector transformation and technology. Georgina also led on developing relationships across central and local government.
If you’d like to learn more about techUK, or want to get involved, get in touch.
Programme Team Assistant for Public Sector Markets, techUK
Francesca Richiusa
Programme Team Assistant for Public Sector Markets, techUK
Fran serves as the Programme Team Assistant within techUK’s Public Sector Market Programmes, where she is responsible for delivering comprehensive team support, managing administrative functions, and fostering strong relationships with members.
Prior to joining techUK in May 2025, Fran built a meaningful career in the charitable and local government sectors. She worked extensively with both victims and perpetrators of crime, and notably led the coordination of Domestic Homicide Reviews across Surrey—an initiative aimed at identifying lessons and preventing future incidents of domestic abuse.
Outside of work, Fran is an avid traveller and a proud cat mum who enjoys unwinding with her feline companions.