13 Oct 2025
by Leon Ifayemi

What do you want for Digital ID over the next 5–10 years? 


With the Government’s announcement of a national Digital ID framework, we’re entering a new phase in the development of digital verification infrastructure – one that could unlock transformative innovation across the UK economy. It’s an opportunity to consider what this decision could mean in a decade’s time.  

Digital ID is the crucial first step in building the infrastructure that will support the Smart Data schemes of the future. It has the potential to simplify personal and professional life by making everyday processes faster, more secure and more tailored to individual needs.  

We’ve already seen what’s possible with Open Banking, which now benefits over 15 million UK citizens. By making the next generation of Smart Data schemes more secure and trustworthy, Digital ID will extend that success to new use cases for millions of consumers.  

It will also pave the way for Digital Company ID, a tool that could reshape how businesses operate, transact and protect themselves from fraud.  

Convenience, safety and trust  

For everyday consumers, Digital ID typically works through a credential issued by a trusted provider - for example, an app or account linked to verified records. With the holder’s consent, that credential can selectively and cryptographically share assertions — age, address, professional licence, eligibility for a service — so interactions that once required paper, email or other lengthy checks happen instantly, with stronger protections against fraud and unnecessary data exposure.  

Over the next five years, the priority must be building a resilient, interoperable and trusted foundation. In practical terms that means short-term reductions in friction — faster housing checks, simpler patient access to services, quicker energy switching — while deliberately designing the system so it supports broader use cases later.   

The infrastructure’s real value is not individual transactions but the trusted rails it creates: verifiable credentials, consented data flows, auditable logs and common standards that permit safe, cross-sector reuse.  

A consumer example illustrates the point. Applying for a rental property often means chasing documents and waiting days for verification. With Digital ID, applicants could instantly and securely share the relevant data a landlord needs to enable faster decision-making - reducing stress, cutting costs and lowering fraud risk.  

Other Digital ID applications – in AI and for businesses 

In addition to its role as a foundation for Smart Data, the ability to verify identity in online transactions is the cornerstone for delivering the personalised, AI-enabled services of the future. As artificial intelligence matures from experimental to mainstream, trust will become its critical currency. A secure Digital ID ecosystem provides exactly that — a way for individuals to interact with AI systems on their own terms, with confidence that their data is being used ethically.  

Looking forward, we can envisage a world where AI systems do not need to guess who you are or what you need; instead, they can draw upon your verified Digital ID — with your consent and within a trusted framework — to understand your circumstances and build a relationship with your digital self. This goes well beyond static identity attributes. Digital IDs will increasingly contain behavioural and contextual data, enabling AI to tailor services with unprecedented precision. 

This vision points to a future where digital identity is not just about authentication, but about enabling deeper, more valuable interactions between individuals, organisations and intelligent systems. The convergence of Digital ID and AI has the potential to redefine how trust is built in a digital society, unlocking personalised healthcare, adaptive financial services and proactive public service delivery. The challenge — and opportunity — is to ensure this evolution is underpinned by robust safeguards and a commitment to placing the individual firmly in control of their digital self.  

For businesses, meanwhile, Digital Company ID is the next step in building a more secure and efficient economy. In a clear signal of demand, recent CFIT research shows that 85% of UK SMEs would even pay for the service. Why? Because the benefits go far beyond convenience. Digital Company ID could help mitigate the £6.8bn annual cost of fraud to the UK economy by enabling secure, unified data sharing that disrupts fraud networks and closes exploitable gaps. It also promises to reduce regulatory and administrative burdens, with financial institutions projected to save up to £1.7bn annually in compliance costs. 

The importance of public-private partnership  

While the passage of the Data (Use and Access) Act 2025 provides the legal foundation to scale the related technologies of Digital ID and Smart Data, legislative obligation and regulatory mandate alone will not suffice.  

To realise the full potential of Digital ID legal requirement and commercial opportunity must operate in lockstep.  Success will depend on close collaboration between government, regulators and industry to develop models that are viable, scalable and trusted by users.  

There are many examples of products created by legislative fiat, where take-up is minimal and their potential is wasted. Conversely, CFIT’s coalition work has shown how public-private partnership can accelerate progress by sharing expertise and ensuring that solutions meet real-world needs.  

Longer-term: unlocking new markets and innovation  

Once the infrastructure is in place, trust is embedded and adoption is rising, we can begin to unlock the real innovation at the heart of digital identity.  

Digital ID isn’t just for streamlining today’s processes. It can unlock entirely new markets. Take online pharmaceutical sales. Major platforms like Amazon currently avoid prescription drugs due to the complexity of verifying licences and regulatory compliance. With Digital ID, credentials and permissions could be securely stored, instantly verified and shared with consent. What’s currently completely unworkable becomes a feasible, regulated marketplace, expanding access while maintaining rigorous safeguards.  

This is just one example. The same principle applies across sectors, from education and employment to insurance and public services. The same also applies for businesses, with CFIT currently leading a working group to identify additional, as-yet-unimagined use cases for Digital Company ID.   

Digital ID is the beginning of a new type of digital infrastructure that enables the provision of better, more personalised and more secure services, for individuals and businesses alike. The next 5–10 years will be about turning that vision into reality – step by step, use case by use case and partnership by partnership.  

Author

leon Ifayemi

leon Ifayemi

Director of Coalitions and Research, CFIT 

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Authors

Leon Ifayemi

Leon Ifayemi

Director of Coalitions and Research , CFIT