Global Growth for All: Unlocking Trade for UK SMEs
The UK Government has put growth at the heart of its agenda. Increasing international trade is a powerful way to achieve that goal. If exports increased by just 1%, it would add over £8.7 billion to the economy.
Many larger businesses already have well-established networks, supply chains and teams around the world that enable them to trade internationally with relative ease.
But for Britain’s SMEs – who make up 99% of our business population – the options are more restrictive. Research has found that a fifth (20%) say they’re held back by the red tape and paperwork that exporting creates, and a similar number (19%) cited regulatory barriers as negative influences to their opportunities.
In a world where cross-border commerce is increasingly seamless for consumers, it shouldn’t be labyrinthine for businesses.
Everybody wins when SMEs trade
Trade should be an open door, not a locked gate, and the businesses that are the engine room of the UK need to be afforded all the opportunities they deserve. Policy, infrastructure and tech must be the enablers of growth, so that it’s just as easy to sell to someone in APAC or Europe as it is in the UK.
It should matter to all of us. Research from the Social Market Foundation found that, by increasing the number of SMEs that export goods by 70,000, £9.3 billion a year could be added to the national income and create 152,000 additional jobs. Helping them succeed means we all win.
Opening the doors to opportunity
To remove friction and unlock growth, three key changes need to align:
Simplified export regulation: Streamline regulatory processes for SMEs. Removing paperwork and unnecessary admin will make a huge difference to these small businesses
A digital-first trade framework: Align public infrastructure with SME needs. There should be interoperable systems, clear guidance and up-to-date, digital tools that reflect how modern businesses operate.
Strategic investment in public-private partnerships: Unlock investment into initiatives like trade resource hubs, digitalisation grants, and peer-to-peer learning networks that widen access to international markets.
Recognising the criticality of breaking down trade barriers the E-Commerce Trade Commission was established in 2023 – and which Shopify is a board member of, with the goal of identifying both the obstacles and catalysts that would enable more SMEs to trade internationally.
Through its Small Business, Big Ambition report launched last month, the Commission highlighted four key areas where policy change could open trade options for growing businesses:
A complete revision of existing export support services for ecommerce SMEs.
A reduction in trade costs (beyond those that ecommerce can already help alleviate) for SMEs that are using or considering using ecommerce channels to reach overseas customers.
Steps to reduce some risks associated with ecommerce.
Enhancing key aspects of the infrastructure that support all goods exporting SMEs, including those selling through ecommerce channels.
Simply put, to help the government deliver on its growth ambitions, Britain’s SME’s need support structures in place that take the headache out of trade. The new Trade Strategy should certainly help to remove some of those barriers and open up new markets, but SMEs need support wherever they can.
Harnessing tech-enabled trade
Alongside policy changes, technology is levelling the playing field for expanding SMEs, and enables them to operate on the world stage as if they were an established multinational enterprise. AI is already making a difference, from helping them create copy for storefronts to creating product imagery. It can also take the pain out of market expansion, such as translation and local market pricing.
Opening the doors to international trade isn’t going to happen overnight, and there’s no single answer. It will take coordinated action from government, industry and commerce service providers to remove the systemic barriers that limit entrepreneurial growth.
At Shopify, we see every SME as a potential global success story. And, while tech is already playing a role to make it easier to expand, policy changes need to be made that simplifies trade and makes the global playing field more equitable. That means cutting through red tape, aligning digital standards, and delivering export support tailored to small businesses.
With the right policy changes, we can unlock the full potential of UK SMEs, creating jobs, growing the economy and empowering others to take the leap into their entrepreneurial dreams.
Shifting Currents: Tech, Trade, and Security
techUK’s Trade Campaign Week 2025 brings together industry voices, policymakers and thought leaders to explore how technology is reshaping the global trade landscape. Throughout the week, we’ll highlight key issues at the intersection of trade, security and innovation, from navigating geopolitical uncertainty to unlocking the potential of emerging tech.
techUK International Policy and Trade Programme activities
techUK supports members with their international trade plans and aspirations. We help members to understand market opportunities, tackle market access barriers, and build partnerships in their target market. Visit the programme page here.
techUK's first delegation to India
techUK’s international team was proud to lead our first-ever members delegation to India
Our members develop strong networks, build meaningful partnerships and grow their businesses as we all work together to create a thriving environment where industry, government and stakeholders come together to realise the positive outcomes tech can deliver.
Sabina Ciofu is International Policy and Strategy Lead at techUK, where she heads the International Policy and Trade Programme. Based in Brussels, she shapes global tech policy, digital trade, and regulatory cooperation across the EU, US, Canada, Asia-Pacific, and the Gulf region. She drives strategy, advocacy, and market opportunities for UK tech companies worldwide, ensuring their voice is heard in international policy debates.
With nearly a decade of previous experience as a Policy Advisor in the European Parliament, Sabina brings deep expertise in tech regulation, trade policy, and EU–US relations. Her work focuses on navigating and influencing the global digital economy to deliver real impact for members.
A passionate community-builder, Sabina co-founded Young Professionals in Digital Policy (800+ members) and now runs Old Professionals in Digital Policy (more experience, better wine, earlier nights). She is also the founder of the Gentlewomen’s Club, a network of 500+ women supporting each other with kindness.
She holds advisory roles with the UCL European Institute, Café Transatlantique (a network of women in transatlantic tech policy), and The Nine, Brussels’ first members-only club for women.
Recognised by ComputerWeekly as one of the most influential women in UK tech, Sabina is also a sought-after public speaker on tech, trade and diversity.
Sabina holds an MA in War Studies from King’s College London and a BA in Classics from the University of Cambridge.
Senior Policy Manager for International Policy and Trade, techUK
Daniel Clarke
Senior Policy Manager for International Policy and Trade, techUK
Dan joined techUK as a Policy Manager for International Policy and Trade in March 2023.
Before techUK, Dan worked for data and consulting company GlobalData as an analyst of tech and geopolitics. He has also worked in public affairs, political polling, and has written freelance for the New Statesman and Investment Monitor.
Dan has a degree in MSc International Public Policy from University College London, and a BA Geography degree from the University of Sussex.
Outside of work, Dan is a big fan of football, cooking, going to see live music, and reading about international affairs.
Theo joined techUK in 2024 as EU Policy Manager. Based in Brussels, he works on our EU policy and engagement.
Theo is an experienced policy adviser who has helped connect EU and non-EU decision makers.
Prior to techUK, Theo worked at the EU delegation to Australia, the Israeli trade mission to the EU, and the City of London Corporation’s Brussels office. In his role, Theo ensures that techUK members are well-informed about EU policy, its origins, and its implications, while also facilitating valuable input to Brussels-based decision-makers.
Theo holds and LLM in International and European law, and an MA in European Studies, both from the University of Amsterdam.
Tess joined techUK as an Policy and Public Affairs Team Assistant in November of 2024. In this role, she supports areas such as administration, member communications and media content.
Before joining the Team, she gained experience working as an Intern in both campaign support for MPs and Councilors during the 2024 Local and General Election, and working for the Casimir Pulaski Foundation on defence and international secuirty. She has worked for multiple charities, on issues such as the climate crisis, educational inequality and Violence Against Women and Girls (VAWG). In 2023, Tess obtained her Bachelors of Arts in Politics and International Relations from the University of Nottingham.
Deann oversees the EMEA (Europe, Middle East & Africa) commercial operation for Shopify, the leading global commerce company that provides essential internet infrastructure for millions of modern, high-growth brands including Gymshark, Huel, Lounge Underwear and Ooni. She leads Shopify's strategy to help EMEA merchants sell on every surface and drive retail innovation hand in hand with Europe's most exciting businesses. In her role, she is responsible for regional growth by supporting and developing merchants and entrepreneurs, growing the partner ecosystem, and leading the team culture within Shopify's EMEA markets. An experienced technology executive, Deann's career spans over two decades in a range of leadership and C-level roles for ecommerce and SaaS businesses, such as eBay, Mettr and Sizmek
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