Breaking into the Australian Market: Strategies for Success
5pm – 7.30pm17 October 2024
London
techUK, 10 St Bride Street, London, EC4A 4AD
Join techUK, Acclime, Lander & Rogers, Scalerr, and the Department of Business and Trade on 17 October for a panel discussion on entering the Australian Market
Australia offers a dynamic and competitive market for businesses looking to expand internationally. However, entering this market requires a deep understanding of its unique business environment, regulatory frameworks, and consumer behaviour. In this panel session, industry experts and business leaders will share actionable insights, discuss key challenges, and explore strategies for successfully launching and growing your brand in Australia. Whether you're a startup or an established enterprise, this session will provide the knowledge and tools you need to navigate the Australian market landscape.
We will be focusing on a variety of topics including key considerations for UK companies entering the Australian market, navigating regulatory and compliance requirements, understanding consumer trends, overcoming operational challenges, the importance of local partnerships, the role of digital marketing and e-commerce, choosing the best location for operations, hiring talent, and avoiding common pitfalls.
Why Attend?
Actionable Insights - from leaders who’ve successfully navigated the Australian market.
Real-World Challenges - how to overcome the obstacles that can derail even the most well-planned market entries.
Strategies for Success - proven tactics to establish and scale your brand.
Don’t miss this opportunity to gain actionable insights and ensure your business is well-positioned for success in Australia!
Contact techUK's team:
Daniel Clarke
Policy Manager for International Policy and Trade, techUK
Daniel Clarke
Policy Manager for International Policy and Trade, techUK
Dan joined techUK as a Policy Manager for International Policy and Trade in March 2023.
Before techUK, Dan worked for data and consulting company GlobalData as an analyst of tech and geopolitics. He has also worked in public affairs, political polling, and has written freelance for the New Statesman and Investment Monitor.
Dan has a degree in MSc International Public Policy from University College London, and a BA Geography degree from the University of Sussex.
Outside of work, Dan is a big fan of football, cooking, going to see live music, and reading about international affairs.
Oliver is a Junior Policy Manager at techUK, working across Public Affairs and Digital Regulation policy. He supports the organisation’s engagement with government and parliament, contributes to shaping techUK’s regulatory agenda, and plays a key role in coordinating political outreach, policy projects, and flagship events.
He joined techUK in November 2023 as a Team Assistant to the Policy and Public Affairs team, before stepping into his current role. He has been closely involved in efforts to ensure the tech sector’s voice is heard in the policymaking process.
Oliver holds a Master’s in Policy Research from the University of Bristol and a BSc in Policy from Swansea University. During his studies, he contributed to mental health research as a Student Research Assistant for the SMaRteN network.
Outside of work, Oliver is a keen debater and remains active in the UK debating community, having previously led the Swansea University Debating Union. He enjoys exploring complex issues from multiple perspectives and values clear, thoughtful communication in policy discussions.
Matt is the CEO and Co-Founder of Scalerr. Scalerr is a global growth advisory firm and recruitment consultancy which helps scaling tech companies grow both locally and internationally. Scalerr has helped over 550 Tech companies grow and in doing so helped to create 48 unicorns ($1 Billion Valuation while privately owned) and has a truly global reach.
Matt is also on the board of London’s Entrepreneur’s Organisation Chapter which supports founders grow and scale their businesses. In addition to Scalerr’s upcoming g investment fund, he is an LP across a number of investment firms and supports a number of accelerators and growth hubs globally.
Policy Manager for International Policy and Trade, techUK
Dan joined techUK as a Policy Manager for International Policy and Trade in March 2023.
Before techUK, Dan worked for data and consulting company GlobalData as an analyst of tech and geopolitics. He has also worked in public affairs, political polling, and has written freelance for the New Statesman and Investment Monitor.
Dan has a degree in MSc International Public Policy from University College London, and a BA Geography degree from the University of Sussex.
Outside of work, Dan is a big fan of football, cooking, going to see live music, and reading about international affairs.
Nikki’s has a focus on international expansion activities, collaboration and the development of global networks to support start-ups, scale-ups and SMEs access overseas markets, particularly into the Asia-Pacific region. She has specialisation in developing sales and marketing strategies for fast growing businesses, working with Founders and C-Suite, to deliver ambitious expansion plans.
Jared Smith is a Partner at Lander & Rogers based in Sydney, who is an Australian and UK qualified corporate lawyer with nearly 20 years' experience working in both London and Sydney and has a focus on helping UK clients entering the Australian market, with his clients appreciating his ability to translate between the two jurisdictions