06 Dec 2023
by Dilem Tekan

Unlocking the UK central government’s digital future: A roadmap for technology suppliers in 2024

Guest blog by Dilem Tekan, Growth Associate at Stotles, on key insights from their latest report: 'Central Government Procurement Pipeline' which will be presented at our upcoming webinar on 11 December.

Public sector sales-enablement tool Stotles has analysed £8.9b digital contracts published across central government pipelines to help suppliers anticipate opportunities emerging from CDDO’s “2022 to 2025 roadmap for digital and data”.


This exclusive study offers a unique window into the central government's digital procurement strategy, so that suppliers can:

  • Navigate the procurement calendar: Anticipate when relevant contracts will hit the market and when they will be awarded.
  • Identify top procurement sectors: Understand which digital services are in demand and strategically position your company.
  • Target popular routes to market: Uncover the breakdown between frameworks, tenders & DPSs and discover the most important commercial agreements.
  • Explore buyer roadmaps: Gain in-depth insights into ministries' digital priorities and strategic investments, enabling you to identify and target key accounts.

With the help of these insights, you will be well-equipped to position your company to capitalise on major upcoming contracts and shape your central government strategy for 2024 and 2025.

This preview blog offers the first section, below. To access the complete study, download the full Stotles report here.

Navigating the procurement calendar

Each April, central government ministries must publish procurement pipelines. These pipelines reveal anticipated contracts expected for over the next eighteen months and, in best practice, up to five years in the future. Each contract is published with an estimated procurement start date and an estimated contract start date. Understanding these deadlines are crucial for planning your sales strategy.

Using data from April 2023 pipelines, we've analysed 370 digital contracts to create a procurement calendar and help you effectively time your approach in 2024.

When do digital contracts go to market?

Our analysis reveals that Q2 and Q3 of 2023 were the most popular dates for digital contracts to begin procurement processes, with 106 contracts valued at £1.96b published in this period.

How long is the procurement process?

The typical procurement cycle for these major contracts range from 3 to 18 months. In the early stages, buyers focus on defining their requirements, which may include issuing Prior Information Notices (PINs) and collaborating with suppliers to refine the process.

With the majority of the pipeline already in the procurement phase, it's vital for suppliers to focus on contracts beginning their procurement process in Q4 2023 or beyond. Moreover, with pipeline updates in April 2024 expected to unveil new opportunities for that year, staying informed of these developments is crucial for suppliers.

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When are digital contracts awarded to suppliers?

The previous graph visualised pipeline contracts by procurement start date, helpful for suppliers’ planning their sales pipeline. We now turn to contract start date to understand how many of these major contracts are expected to be awarded in 2024.

Across central pipelines, 121 contracts worth a combined £2.5b are expected to start in 2024. For suppliers looking to win major contracts next year, we recommend focusing on these contracts which are early in the procurement cycle and have not yet selected a supplier. These contracts represent the most competitive opportunities for new suppliers.

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Stotles strategic recommendations

Based on our analysis above, we believe there are three key approaches successful suppliers must adopt to have a chance at winning major central government contracts. These include:

1. Early engagement:

  • The data suggests a strategic advantage in targeting contracts that are in the early stages of procurement, particularly those initiating in late 2023 but starting well into 2024.
  •  These represent opportunities where suppliers still retain a competitive chance against incumbents.

2. Forward planning

  •  For long-term success, spend 2024 focusing on 2025.
  •  Within our dataset, we've already identified 24 digital contracts worth a combined £1.1b are expected to start in H1 2025
  • Identify which of those contracts are going to market in 2024 and engage with buyers well ahead of contract start date.

3. Staying informed:

  •  Regular updates from Stotles, especially around the upcoming April 2024 pipeline update, are vital.
  • The updated central government pipeline will highlight new opportunities for the latter part of 2024 and early 2025.

The remainder of the report offers detailed insights into:

  • Top procurement sectors: Understand which digital services are in demand and strategically position your company.
  • Popular routes to market: Uncover the breakdown between frameworks, tenders & DPSs and discover the most important commercial agreements.
  •  Buyer roadmaps: Gain in-depth insights into ministries' digital priorities and strategic investments, enabling you to identify and target key accounts. 

Register: How to unlock Central Government procurement in 2024: trends, strategies, and success stories

Join us on Monday, 11 December from 11am - 12:30pm as we host a webinar exploring Central Government Procurement trends, strategies and success stories in 2024. Stotles will be presenting data and insights outlined in this report titled, Central Government Procurement Pipeline’ on central government’s combined procurement pipeline. The focus will be on key sectors for investment, prevalent framework usage, and the balance between repeat and new procurements.

Central Government Procurement Pipeline

Access the full report here

Heather Cover-Kus

Heather Cover-Kus

Head of Central Government Programme, techUK

Heather is Head of Central Government Programme at techUK, working to represent the supplier community of tech products and services to Central Government.

Prior to joining techUK in April 2022, Heather worked in the Economic Policy and Small States Section at the Commonwealth Secretariat.  She led the organisation’s FinTech programme and worked to create an enabling environment for developing countries to take advantage of the socio-economic benefits of FinTech.

Before moving to the UK, Heather worked at the Office of the Prime Minister of The Bahamas and the Central Bank of The Bahamas.

Heather holds a Graduate Diploma in Law from BPP, a Masters in Public Administration (MPA) from LSE, and a BA in Economics and Sociology from Macalester College.

[email protected]

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Annie Collings

Annie Collings

Programme Manager, Cyber Security and Central Government, techUK

Annie joined techUK as the Programme Manager for Cyber Security and Central Government in September 2023.

Prior to joining techUK, Annie worked as an Account Manager at PLMR Healthcomms, a specialist healthcare agency providing public affairs support to a wide range of medical technology clients. Annie also spent time as an Intern in an MPs constituency office and as an Intern at the Association of Independent Professionals and the Self-Employed. 

Annie graduated from Nottingham Trent University, where she was an active member of the lacrosse society. 

[email protected]

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Ellie Huckle

Ellie Huckle

Programme Manager, Central Government, techUK

Ellie joined techUK in March 2018 as a Programme Assistant to the Public Sector team and now works as a Programme Manager for the Central Government Programme.

The programme represents the supplier community of technology products and services in Central Government – in summary working to make Government a more informed buyer, increasing supplier visibility in order to improve their chances of supplying to Government Departments, and fostering better engagement between the public sector and industry. To find out more about what we do, how we do this and how you can get involved – make sure to get in touch!

Prior to joining techUK, Ellie completed Sixth Form in June 2015 and went on to work in Waitrose, moved on swiftly to walking dogs and finally, got an office job working for a small local business in North London, where she lives with her family and their two Bengal cats Kai and Nova.

When she isn’t working Ellie likes to spend time with her family and friends, her cats, and enjoys volunteering for diabetes charities. She has a keen interest in writing, escaping with a good book and expanding her knowledge watching far too many quiz shows!

[email protected]
020 7331 2015

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Matthew Wild

Programme Assistant - Markets, techUK

Matthew joined techUK in August 2023 as a Programme Assistant, supporting the Communications Infrastructure programme, as well as the Digital Connectivity and Spectrum Policy Fora.

Before joining techUK, Matthew worked in marketing, data, and events across a number of sectors, including education and consumer goods. He studied German and Dutch at University College London and the Universiteit van Amsterdam.

[email protected]
020 7331 2000

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Ella Gago-Brookes

Team Assistant, Markets, techUK

Ella joined techUK in November 2023 as a Markets Team Assistant, supporting the Justice and Emergency Services, Central Government and Financial Services Programmes.  

Before joining the team, she was working at the Magistrates' Courts in legal administration and graduated from the University of Liverpool in 2022.  Ella attained an undergraduate degree in History and Politics, and a master's degree in International Relations and Security Studies, with a particular interest in studying asylum rights and gendered violence.  

In her spare time she enjoys going to the gym, watching true crime documentaries, travelling, and making her best attempts to become a better cook.  

[email protected]

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Dilem Tekan

Growth Associate, Stotles