Dr Christina Yan Zhang
CEO , The Metaverse Institute
Company HQ location: London
Global headcount and turnover: 10 employees, £1 million
About the company: The Metaverse Institute (MI) is made up of a group of leading pioneers and thought leaders in the Metaverse, artificial intelligence, smart cities, and related technologies. We work closely with intergovernmental organisations, governments, big corporates and institutional investors to assist them to use latest technologies to improve real world..
Current responsibilities: As CEO I oversee all aspects of the company and I am responsible for developing the company strategy and its execution..
Current involvement with techUK: I sit on the Digital Twins Steering Board. I have a long history working with TechUK since 2010. Then I was elected as the first Chinese elected to National Union of Students(NUS) UK since 1922. I was representing 1 million international and EU students study at 600 higher education and further education institutions in Britain. Work with CBI, TechUK, Universities UK, MPs & Lords (especially BIS Secretary Vince Cable, University Minister David Willetts), 10+ Ambassadors to the UK, media, trade unions, think tanks on a successful campaign between 2010-2012. We produced a toolkit for 600 Students Unions to work with University/college presidents to lobby their local MPs/Lords, achieved a record-breaking 31,000 responses to a UK government public consultation in two months, had questions being asked at key parliamentary committees, the Prime Minister’s Question Time, relevant All Party Parliamentary Groups, and generated much media coverage in the UK and globally. We successfully lobbied Theresa May to cancel 10 policies, postponed the Post Study Work Visa cancelation by 1 year, created Graduate Entrepreneur Visa.
I was also interviewed for a Director of Policy job by TechUK in 2017.
What are your reasons for wanting to be a techUK Director and what could you bring to the techUK Main Board? I have a wealth of expertise to deliver the top priorities in areas highlighted by the latest TechUK membership survey by SME:
- Customer acquisition and raise your profile: I will work with you to create more support and programme to help you to win business from targeted markets including big corporates, governments at home and overseas, eg. more international trade delegations. I have done that successfully at QS, the leading world university rankings agency and a SME, between 2013 and 2020, as China Director. Starting from scratch, I grew the UK-headquartered firm’s profile and commercial success in China. In 2016, China’s Vice Premier highlighted the use of QS rankings in a speech, with the rankings impacting 5 years of funding allocations to 3005 universities with 48 million students, and a budget of £750bn.
- Innovation, Sustainability: I am an award-winning business leader with 17 years of experience turning forward-thinking ideas into ultra high growth businesses with global impact. Being a metaverse pioneer since 2006 and completed my PhD in 2012 using digital twins and metaverse for the AEC industry, I have extensive experience working with government ministers, university presidents, and business CEOs on industry, innovation, and skills strategies. I have sit on 20+ advisory committees for UNESCO, the World Bank, the Commonwealth, the EU, and UK Governments, and led successful lobbying efforts with government leaders, including 4 UK Prime Ministers and various heads of state in Africa, Asia, the Commonwealth, and Europe. I am Vice Chair of the UN's ITU Metaverse Working Group on Sustainability, Accessibility and Inclusion to set up international standards for the metaverse. I chaired the opening panel for The UN's World Intellectual Property Organization's high level summit on IP and Metaverse. I want to bring this extensive global network, foresight of innovation policies, and influencing ability to benefit you and TechUK.
- Digital Skills,Reskills: At QS, one of the leading world university ranking agencies, we evaluate 10,000+ top universities in 100+ countries for 30+ years. I have visited and evaluated hundreds of the world’s top universities, labs, and hospitals, advising presidents of those institutions on future of skills. I will bring this extensive global insight on the future of skills to develop new programme to benefit you.
- Membership Development and management: I want to assist the board to attract more SME to join as members and deliver more value for your membership. I have done that before. During my time as the elected International Students Officer for National Union of Students UK between 2008 and 2012, the number of International Students Officers who joined our organisation have increased by 10 times. I have also worked in the UK parliament in the Shadow BIS Secretary’s team developing policies on efficient support to SMEs which was later included in the election manifesto. I have in-depth knowledge of the SME sector in the UK and globally and want to bring this knowledge to benefit new and existing SME members.