Hybrid Clouds: Understanding available options, hazards, and opportunities
Unless you’ve been following daily cloud computing news, chances are your understanding of the technology is outdated. This is especially true over the last 18 months, in which telecom, media, and technology companies (among others) have dramatically increased the type and number of applications they are able to deliver over public clouds.
No reason to delay the move to cloud any longer
What happened? Two things: Major public clouds from Amazon, Google, and Microsoft have become even more sophisticated, if not specialized, in how they codify and virtualize applications. And secondly, bare-metal server technology makes it possible for legacy applications such as Oracle Database to be more easily distributed in a cloud-like way, without the costly migration headaches like before.
In other words, we used to say that most large companies could successfully move 20-30% of their enterprise applications to the cloud, for better performance, customer experience, and cost gains. Thanks to the above new technologies, we now estimate that most large companies can migrate upwards of 60-75% of their application with a mixture of modern clouds and bare-metal servers.
There is one notable exception to this: if your business still relies on a large amount of mainframe computing, you likely won’t be able to achieve that promising number. Nevertheless, most of us don’t have to perform open heart surgery anymore to migrate to the cloud. Unless you depend on mainframes, there’s no good reason to avoid or delay cloud migration anymore. Whereas it used to be incredibly hard, these new options make it more accessible than ever before.
More options, more speed
And the options are seemingly endless, even for regulated or accredited companies. If you already have a mix of physical and virtual machines, all of that can be moved to public clouds. If you have your own dedicated infrastructure, data centers, VMware stacks, Oracle middleware (or anything else made by Oracle), that can be moved too.
This can be done with a mix of Google Cloud for native, new apps, in Microsoft Azure for .net and java applications, and Amazon Web Service for everything else, especially media transcoding. With a public cloud provider plus bare metal, you can ultimately move the majority of your digital real estate now.
Take our work with the Olympic Games, for example, where 100% of critical applications are run in the cloud. Following progressive deployment from data centers to a fully cloud-based environment, Atos oversees overall IT management and technology integration while maintaining their global performance with a much smaller agile team. But their reach, accessibility, and availability is actually greater than ever before, thanks to their full migration to the cloud.
Not every organization can achieve that kind of success, of course. RS Components, one of the largest technology companies in Europe, recently retained Atos to help them migrate the majority of their applications and data to the cloud.
Unless you depend on mainframes, there’s no good reason to avoid or delay cloud migration anymore.
Recently finished, the project took over 18 months to migrate one critical multi-national application. Still, the company was happy with the success given the constraints of what they were working under and can now benefit from cloud on tap services including data analytics, machine learning and artificial intelligence.
The good news for everyone else is that the options, speed, and cost gains have since improved. If a company like theirs is happy, chances are your satisfaction will be even better with the increased number of options available.
Benefits for telco and media
Of course, there are still several hazards when migrating to the cloud. Although easier, cloud migrations are certainly not a slam dunk. Telecom companies, for example, already have to manage their own network operation data centers to keep their telephony needs in order. This, of course, is tempting for them to host their customer facing applications on the same data center, even though a public cloud can make for a better, faster, and more affordable customer experience.
Media companies, meanwhile, have to consider the cost of large amounts of data, and how to best avoid egress charges as they move that data to and from end customers on different devices.
For example, Atos spends millions of dollars per year with Amazon alone to support one of Europe’s largest broadcasters. The data is expensive, but with the right configuration it’s still cheaper and more flexible than hosting it with no capacity restrictions. It also provides a better experience across all customer devices.
Over the last 18 months, we’ve learned a thing or two about successful modern cloud migrations. They are as follows:
1. People are still the biggest hazard
Very few people can build native cloud applications. A high proportion of resources are still not ready and are tied up managing legacy applications on dedicated infrastructure. To learn this stuff, you really have to be native cloud learners who are both interested and invested. In the DevOps world, cloud developers have to be proficient in application development and need to be aware of infrastructure and network operations. That’s a tall order for anyone.
2. You can do more with less
The counterpoint to the above is that once you find the right people, you can manage an entire cloud-based organization for a factor of 10 to one. That is, cloud computing is so highly automated that it can usually be managed by a factor of one to 10 what it used to cost with an on-premises data center. Very few people believe this can be done so they are hesitant. That was certainly the case with many of our projects including our Major Events team, which now run sporting applications in the cloud. Better performance, cost and availability managed by a team that’s twenty times smaller than before. That’s big.
Again, modern hybrid clouds are tricky to navigate. But new options and proven workarounds now make it easier than before to achieve the promised cost, agility and performance gains.
Guest blog by Clive Grethe, Global Head of Hybrid Cloud, Telecommunications, Media and Technology Industry – Atos. This article was originally posted on the Atos website.
Josh joined techUK as a Programme Manager for Telecoms and Net Zero in August 2024.
In this role, working jointly across the techUK Telecoms and Climate Programmes, Josh is responsible for leading on telecoms infrastructure deployment and uptake and supporting innovation opportunities, as well as looking at how the tech sector can be further utilised in the UK’s decarbonisation efforts.
Prior to joining techUK, Josh’s background was in public affairs and communications, working for organisations across a diverse portfolio of sectors including defence, telecoms and infrastructure; aiding clients through stakeholder engagement, crisis communications, media outreach as well as secretariat duties.
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Tales has a background in law and economics, with previous experience in the regulation of new technologies and infrastructure.
In the UK and Europe, he offered consultancy on intellectual property rights of cellular and IoT technologies and on the regulatory procedures at the ITU as a Global Fellow at the European Space Policy Institute (ESPI).
Tales has an LL.M in Law and Business by the Getulio Vargas Foundation (FGV) and an MSc in Regulation at the London School of Economics, with a specialization in Government and Law.
Rory joined techUK in June 2023 after three years in the Civil Service on its Fast Stream leadership development programme.
During this time, Rory worked on the Government's response to Covid-19 (NHS Test & Trace), school funding strategy (Department for Education) and international climate and nature policy (Cabinet Office). He also tackled the social care crisis whilst on secondment to techUK's Health and Social Care programme in 2022.
Before this, Rory worked in the House of Commons and House of Lords alongside completing degrees in Political Economy and Global Politics.
Today, Rory leads techUK's emerging technologies activity across everything from immersive, web3, AI and robotics to space, gaming & metaverse.
This involves co-running techUK's flagship Innovation campaign, managing four series (including the 'Meet the Innovators' interview series), and launching 4-6-month 'sprint campaigns' on transformative technologies and sectors.
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Tess Buckley
Programme Manager - Digital Ethics and AI Safety, techUK
A digital ethicist and musician, Tess holds a MA in AI and Philosophy, specialising in ableism in biotechnologies. Their professional journey includes working as an AI Ethics Analyst with a dataset on corporate digital responsibility, followed by supporting the development of a specialised model for sustainability disclosure requests. Currently at techUK as programme manager in digital ethics and AI safety, Tess focuses on demystifying and operationalising ethics through assurance mechanisms and standards. Their primary research interests encompass AI music systems, AI fluency, and technology created by and for differently abled individuals. Their overarching goal is to apply philosophical principles to make emerging technologies both explainable and ethical.
Outside of work Tess enjoys kickboxing, ballet, crochet and jazz music.
Associate Director - Technology and Innovation, techUK
Laura Foster
Associate Director - Technology and Innovation, techUK
Laura is techUK’s Associate Director for Technology and Innovation.
She supports the application and expansion of emerging technologies, including Quantum Computing, High-Performance Computing, AR/VR/XR and Edge technologies, across the UK. As part of this, she works alongside techUK members and UK Government to champion long-term and sustainable innovation policy that will ensure the UK is a pioneer in science and technology
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In 2025, Sue was honoured with an Order of the British Empire (OBE) for services to the Technology Industry in the New Year Honours List.
She has been recognised as one of the most influential people in UK tech by Computer Weekly's UKtech50 Longlist and in 2021 was inducted into the Computer Weekly Most Influential Women in UK Tech Hall of Fame.
A key influencer in driving forward the data agenda in the UK, Sue was co-chair of the UK government's National Data Strategy Forum until July 2024. As well as being recognised in the UK's Big Data 100 and the Global Top 100 Data Visionaries for 2020 Sue has also been shortlisted for the Milton Keynes Women Leaders Awards and was a judge for the Loebner Prize in AI. In addition to being a regular industry speaker on issues including AI ethics, data protection and cyber security, Sue was recently a judge for the UK Tech 50 and is a regular judge of the annual UK Cloud Awards.
Prior to joining techUK in January 2015 Sue was responsible for Symantec's Government Relations in the UK and Ireland. She has spoken at events including the UK-China Internet Forum in Beijing, UN IGF and European RSA on issues ranging from data usage and privacy, cloud computing and online child safety. Before joining Symantec, Sue was senior policy advisor at the Confederation of British Industry (CBI). Sue has an BA degree on History and American Studies from Leeds University and a Masters Degree on International Relations and Diplomacy from the University of Birmingham. Sue is a keen sportswoman and in 2016 achieved a lifelong ambition to swim the English Channel.
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He previously worked at an advocacy group for tech startups, with a regional focus on Wales. This involved policy research on innovation, skills and access to finance.
Elis has a Degree in History, and a Masters in Politics and International Relations from the University of Winchester, with a focus on the digitalisation and gamification of armed conflicts.
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Prior to joining techUK, Usman worked as a policy, government affairs and public affairs professional in the advertising sector. He has also worked in sales and marketing and FinTech.
Usman is a graduate of the London School of Economics and Political Science (MSc), BPP Law School (GDL and LLB) and Queen Mary University of London (BA).
When he isn’t working, Usman enjoys spending time with his family and friends. He also has a keen interest in running, reading and travelling.