Beyond the Hype: Building AI That Solves the Problems We Need Solved (Guest blog from Braidr)
This blog was written by James Wolman, Head of Data Science, Braidr.
My hairdresser, Alan, mentioned something interesting last week. Between snips, he casually dropped that half his clients are now panicking about AI taking their jobs. "It's all anyone talks about anymore," he said, gesturing with his scissors. "Makes cutting hair quite depressing, actually."
He laughed. His clients didn't.
Here's the thing: while the tech industry celebrates another "productivity revolution," regular people are genuinely terrified. But their anxiety isn't irrational fear-mongering. It's a canary in the coal mine, warning us about a fundamental flaw in how we're building AI.
More importantly, it's showing us exactly how we could build it better.
The Productivity Paradox That's Breaking Our Brains
We're living through the most schizophrenic moment in tech history. Pick your favourite economic forecast, and I'll show you another that says the exact opposite.
PwC trumpets that AI is driving productivity growth four times higher than normal. AI-skilled workers commanding 56% wage premiums. The future is bright, the future is automated.
But wait. McKinsey's data tells a darker story: job postings for AI-exposed roles have nosedived 38% since 2022. The Institute for Public Policy Research warns of an "AI apocalypse" with up to 8 million UK jobs at risk.
So which is it? Economic renaissance or employment extinction?
The answer is both. And that contradiction reveals everything wrong with our current approach.
We're Using a Sledgehammer to Crack Eggs
The panic isn't just hype – it's the predictable result of how we've chosen to deploy our most powerful technology. We've built Large Language Models that excel at precisely the tasks that define modern knowledge work: writing reports, summarising meetings, answering customer queries, basic analysis.
Then we called this "productivity."
But productivity toward what end?
Consider the absurdity: we're using some of the most sophisticated computational infrastructure ever built – neural networks with billions of parameters – to write better emails and automate chat support. It's like using the Large Hadron Collider to make toast.
Meanwhile, Yann LeCun, one of AI's godfathers, keeps dropping truth bombs that nobody wants to hear. His favourite? We can't even replicate the intelligence of a house cat.
Your cat understands physics. It knows unsupported objects fall. It plans complex action sequences – stalking, pouncing, that impossibly elegant leap from floor to counter. Our "revolutionary" AI can write a sonnet about quantum mechanics but has zero understanding of how a ball rolls down a hill.
This isn't just a quirky technical limitation. It's a massive, criminal waste of potential.
The Real Revolution: AI That Understands Reality
LeCun isn't just complaining – he's building something better. His vision? World models. Instead of feeding AI billions of words to predict the next word, we'd train it on sensory data – especially video – to understand how reality actually works.
These systems would develop internal simulations of the physical world. They'd grasp causality, not just correlation. Physics, not just prose. Here's where it gets genuinely exciting:
- Robotics that handle complex, chaotic real-world tasks – not just picking boxes, but navigating disaster zones or performing delicate surgery
- Logistics systems that understand when a lorry might jackknife in rain, not just optimal routes on a map
- Drug discovery that simulates molecular interactions at unprecedented scale, potentially cutting development time from decades to years
- Climate modelling sophisticated enough to help us solve the crisis, not just document it These aren't incremental efficiency gains.
They're solutions to problems we've never been able to solve before.
The Real Fear: Losing Our Agency
But Alan's clients are sensing something deeper than job displacement. The fear isn't really about unemployment – it's about agency.
Game designer Hideo Kojima nails this perfectly. He warns we'll be "unknowingly led into a predetermined lifestyle" by algorithms that optimise away life's beautiful chaos. Those chance encounters at coffee shops, wrong turns that become adventures? Current AI treats these as bugs to be fixed.
When companies announce "AI-driven efficiency gains," people don't hear innovation. They hear: "Your judgment no longer matters. Your choices are inefficient."
World models offer a radically different relationship with technology. By grounding AI in physical reality rather than linguistic patterns, we'd build systems that augment human capability instead of replacing human judgment.
The Infrastructure Opportunity Everyone's Missing
Here's what should make every cloud architect salivate: world models demand infrastructure that makes current LLM training look like a primary school science project.
Consider the requirements: massive video datasets requiring distributed storage, simulation environments that push cloud compute boundaries, real-time sensor integration from millions of devices, collaborative platforms where global teams can share models without breaking the internet.
These aren't just technical challenges – they're the kind that creates new industries, not just automates old ones.
Choosing Our Future (Before It Chooses Us)
The question isn't whether AI will transform everything. That ship has sailed, caught fire, and is currently doing doughnuts in the harbour.
The question is: what kind of transformation do we want?
Do we want AI that replaces human thinking, or AI that amplifies human capability? Systems that optimise for corporate efficiency, or tools that expand human possibility?
Alan's clients aren't paranoid. They're perceptive. They sense we're at a crossroads, and they're terrified we're choosing the wrong path.
They're right to be worried. But they're wrong about one thing: the path isn't fixed.
The UK's Moment
The current AI bubble will burst – bubbles always do. But the choices we make now about what kind of intelligence we build will echo for generations.
The UK tech sector stands at a unique inflection point. We have the cloud infrastructure expertise, the research excellence, and – crucially – the regulatory wisdom to lead a different vision.
Some of us are already walking this path. At Braidr, we're exploring how data and AI can unlock new kinds of capability rather than just automate existing ones. We're not alone – across the UK, teams are choosing to build tools that amplify rather than replace.
So here's my challenge to every developer, architect, and decision-maker reading this: next time someone pitches you an AI solution, ask them one question.
"Does this make humans more capable, or more replaceable?" If they can't answer that, you're not building the future.
You're just automating the past.
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Sue Daley OBE
Sue Daley OBE
Sue leads techUK's Technology and Innovation work.
This includes work programmes on cloud, data protection, data analytics, AI, digital ethics, Digital Identity and Internet of Things as well as emerging and transformative technologies and innovation policy.
In 2025, Sue was honoured with an Order of the British Empire (OBE) for services to the Technology Industry in the New Year Honours List.
She has been recognised as one of the most influential people in UK tech by Computer Weekly's UKtech50 Longlist and in 2021 was inducted into the Computer Weekly Most Influential Women in UK Tech Hall of Fame.
A key influencer in driving forward the data agenda in the UK, Sue was co-chair of the UK government's National Data Strategy Forum until July 2024. As well as being recognised in the UK's Big Data 100 and the Global Top 100 Data Visionaries for 2020 Sue has also been shortlisted for the Milton Keynes Women Leaders Awards and was a judge for the Loebner Prize in AI. In addition to being a regular industry speaker on issues including AI ethics, data protection and cyber security, Sue was recently a judge for the UK Tech 50 and is a regular judge of the annual UK Cloud Awards.
Prior to joining techUK in January 2015 Sue was responsible for Symantec's Government Relations in the UK and Ireland. She has spoken at events including the UK-China Internet Forum in Beijing, UN IGF and European RSA on issues ranging from data usage and privacy, cloud computing and online child safety. Before joining Symantec, Sue was senior policy advisor at the Confederation of British Industry (CBI). Sue has an BA degree on History and American Studies from Leeds University and a Masters Degree on International Relations and Diplomacy from the University of Birmingham. Sue is a keen sportswoman and in 2016 achieved a lifelong ambition to swim the English Channel.
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Laura Foster
Laura is techUK’s Associate Director for Technology and Innovation.
Laura advocates for better emerging technology policy in the UK, including quantum, future of compute technologies, semiconductors, digital ID and more. Working alongside techUK members and UK Government she champions long-term, cohesive, and sustainable investment that will ensure the UK can commercialise future science and technology research. Laura leads a high-performing team at techUK, as well as publishing several reports on these topics herself, and being a regular speaker at events.
Before joining techUK, Laura worked internationally as a conference researcher and producer exploring adoption of emerging technologies. This included being part of the team at London Tech Week.
Laura has a degree in History (BA Hons) from Durham University and is a Cambridge Policy Fellow. Outside of work she loves reading, writing and supporting rugby team St. Helens, where she is from.
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Kir Nuthi
Kir Nuthi is the Head of AI and Data at techUK.
She holds over seven years of Government Affairs and Tech Policy experience in the US and UK. Kir previously headed up the regulatory portfolio at a UK advocacy group for tech startups and held various public affairs in US tech policy. All involved policy research and campaigns on competition, artificial intelligence, access to data, and pro-innovation regulation.
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Usman Ikhlaq
Usman joined techUK in January 2024 as Programme Manager for Artificial Intelligence.
He leads techUK’s AI Adoption programme, supporting members of all sizes and sectors in adopting AI at scale. His work involves identifying barriers to adoption, exploring solutions, and helping to unlock AI’s transformative potential, particularly its benefits for people, the economy, society, and the planet. He is also committed to advancing the UK’s AI sector and ensuring the UK remains a global leader in AI by working closely with techUK members, the UK Government, regulators, and devolved and local authorities.
Since joining techUK, Usman has delivered a regular drumbeat of activity to engage members and advance techUK's AI programme. This has included two campaign weeks, the creation of the AI Adoption Hub (now the AI Hub), the AI Leader's Event Series, the Putting AI into Action webinar series and the Industrial AI sprint campaign.
Before joining techUK, Usman worked as a policy, regulatory and government/public affairs professional in the advertising sector. He has also worked in sales, marketing, and FinTech.
Usman holds an MSc from the London School of Economics and Political Science (LSE), a GDL and LLB from BPP Law School, and a BA from Queen Mary University of London.
When he isn’t working, Usman enjoys spending time with his family and friends. He also has a keen interest in running, reading and travelling.
Sue Daley OBE
Sue Daley OBE
Sue leads techUK's Technology and Innovation work.
This includes work programmes on cloud, data protection, data analytics, AI, digital ethics, Digital Identity and Internet of Things as well as emerging and transformative technologies and innovation policy.
In 2025, Sue was honoured with an Order of the British Empire (OBE) for services to the Technology Industry in the New Year Honours List.
She has been recognised as one of the most influential people in UK tech by Computer Weekly's UKtech50 Longlist and in 2021 was inducted into the Computer Weekly Most Influential Women in UK Tech Hall of Fame.
A key influencer in driving forward the data agenda in the UK, Sue was co-chair of the UK government's National Data Strategy Forum until July 2024. As well as being recognised in the UK's Big Data 100 and the Global Top 100 Data Visionaries for 2020 Sue has also been shortlisted for the Milton Keynes Women Leaders Awards and was a judge for the Loebner Prize in AI. In addition to being a regular industry speaker on issues including AI ethics, data protection and cyber security, Sue was recently a judge for the UK Tech 50 and is a regular judge of the annual UK Cloud Awards.
Prior to joining techUK in January 2015 Sue was responsible for Symantec's Government Relations in the UK and Ireland. She has spoken at events including the UK-China Internet Forum in Beijing, UN IGF and European RSA on issues ranging from data usage and privacy, cloud computing and online child safety. Before joining Symantec, Sue was senior policy advisor at the Confederation of British Industry (CBI). Sue has an BA degree on History and American Studies from Leeds University and a Masters Degree on International Relations and Diplomacy from the University of Birmingham. Sue is a keen sportswoman and in 2016 achieved a lifelong ambition to swim the English Channel.
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- [email protected]
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- 020 7331 2055
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Authors
James Wolman
James is Head of Data Science at Braidr, a London-based data science and AI consultancy helping brands mature their data and AI capabilities through practical, ROI-focused implementations.