This event has been postponed. We hope to have a new date shortly.
SME Seminar: Lead Generation and ABM in 2022 – what works
Marketing and sales alignment has always been a hot topic in the world of Technology Sales, but now it’s more crucial than ever as deals take longer and more people are involved. This session today has been put together to give you some of the current leading insights in how to execute and approach your target market in a way that not only increases the opportunity of early engagement with the buyers of your products and services, but ensures you build a robust roadmap that aligns Marketing with Sales for continued success.
This seminar is brought to you in conjunction with Ice Blue Sky, a leading UK based Account Based Marketing and Lead Generation Agency, applying best practice for medium and large Technology businesses for the last 15 years.
There are several short, and informative sessions, covering steps you and your organisation should be considering as you look at your marketing and sales strategy over the next twelve months.
We’ll cover Strategy, Data, Advocacy, Sales Technology, Enablement and a panel session with all the key speakers of the day, where you get the chance to ask all the difficult questions.
If you are an SME and looking to get an overview of the challenges your business faces within marketing and sales then this event will put you on the path for success.
Agenda
27 touchpoints to a tech sale?
Where on earth do I start?
09:30 – 10:00 Why lead generation has got more difficult and what strategies work. (Graham Reed, Ice Blue Sky)
10:00 - 10:30 How you manage data, and the importance of target customer profiling (Cognism)
10:30 – 11:00 Why remembering you’re looking to engage people is so crucial to success. (Charlotte Graham-Cumming, Ice Blue Sky and Claire Grove (Servicenow))
11:00 – 11:20 Break
11:20 – 11:50 How to scale up sales outreach and join marketing and sales initiatives together (Outreach)
11:50 – 12:20 Implementing Sales Enablement supported by marketing initiatives (Graham Reed and Francesca Beddow – Ice Blue Sky)
12:20 – 13:10 Panel hosted by Graham Reed, Ice Blue Sky
Booking details
This event will take place from 9:30am on Thursday 3 March 2022 at techUK’s offices, 10 St Bride Street, London, EC4A 4AD. This event is a hybrid session and registrants will be asked to specify if they are attending in person or virtually. We have a limited number of places available to join the seminar in person and we will accept a maximum of one delegate per company. If multiple delegates from your company register to attend, we will follow up with you to confirm the representative from your organisation.
