01 Nov 2021

User experience in staff movements across multi-locations asset management

Digital Identity in Fintech, Case Study #Digitalidweek

When the international leader in asset management needed a better way to enable staff movements across its offices across the world, the business looked for a system of engagement capable of making the user experience convenient. And digital.

2,900 associates needed to see “who is in the office today” or working remotely. They each needed this to be made as easy as possible whether working from their usual location, moving between offices in countries or working internationally. So, in recognition of the constant state of change it was decided to favour a mobile app approach.

Presence when online, when in the office, and when available was one requirement but that was available in some of the other tools on the workstations. What was needed was a set of additional features which the associates knew they needed but could not find anywhere else in company systems.

The specification had to place the highest priority on cyber security, as with all digital systems in the organisation, as well as ensuring the widespread adoption of the mobile app by all associates. The business wanted to drive adoption by choice rather than mandate its use. And to do that, the app designers had to make the mobile app one of the most useful tools in daily use, preferred by the associates themselves.

The answer was found in a customised mobile solution written on top of a proven mobile app design. Architected for use by companies operating in regulated markets, the base solution is secure, resilient to threats and does not introduce a point of vulnerability onto the company’s private network. Privacy by design in the mobile app assures all information exchanged between the associates, such as their geographic location, their activities and their reasons for being in a place, remains protected and confidential among the users sharing it, and nobody else.

Additional features enable associates working in a new location to find their colleagues, to arrange social interactions, and even to find amenities such as restaurants local to their place of work. Associates working on secondments or visiting for meetings find features like those invaluable. Of course, associates know the layout of their usual office location and the amenities nearby, but when their clients require them to work away, and often they don’t know a city very well.

The outcome has been greater team engagement and personal productivity. Associates using the mobile app have adopted its use daily, and they are positively endorsing its use to other colleagues. Investment in future features is being considered.

Contributed by Mvine Limited, a techUK member since 2018 and participant in the techUK Digital Identity Working group since the beginning.


Katherine Holden

Katherine Holden

Head of Data Analytics, AI and Digital ID, techUK

Katherine joined techUK in May 2018 and currently leads the Data Analytics, AI and Digital ID programme. 

Prior to techUK, Katherine worked as a Policy Advisor at the Government Digital Service (GDS) supporting the digital transformation of UK Government.

Whilst working at the Association of Medical Research Charities (AMRC) Katherine led AMRC’s policy work on patient data, consent and opt-out.    

Katherine has a BSc degree in Biology from the University of Nottingham.

katherine.h[email protected]
020 7331 2019

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Zoe Brockbank

Programme Coordinator, Policy, Tech and Innovation, techUK

Zoe is a Programme Assistant, supporting techUK's work across Policy, Technology and Innovation.

The team makes the tech case to government and policymakers in Westminster, Whitehall, Brussels and across the UK on the most pressing issues affecting this sector and supports the Technology and Innovation team in the application and expansion of emerging technologies across business, including Geospatial Data, Quantum Computing, AR/VR/XR and Edge technologies.

Before joining techUK, Zoe worked as a Business Development and Membership Coordinator at London First and prior to that Zoe worked in Partnerships at a number of Forex and CFD brokerage firms including Think Markets, ETX Capital and Central Markets.

Zoe has a degree (BA Hons) from the University of Westminster and in her spare time, Zoe enjoys travelling, painting, keeping fit and socialising with friends.

[email protected]
020 7331 2174

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