28 Apr 2023
by Sabina Ciofu, Sally Jones

The techUK podcast: Discussions on TradeTech

techUK’s Sabina Ciofu, Associate Director – International joins EY’s Sally Jones, UK Trade Strategy and Brexit Leader to discuss EY’s latest Report co-published with the Institute of Export and International Trade ‘TradeTech A pathway for businesses to seize trade opportunities’, which outlines the key business operational and policymaking developments within the key area of TradeTech


In this podcast, techUK focuses on the highly complex challenge for businesses and policymakers to develop the digitalisation of cross-border trade via TradeTech’s innovations in supply-chain mapping, to digitalisation of certifications and authorisations. Indeed, as Sally and Sabina discuss, deploying these technological procedures will vastly help and improve SME’s accessibility to trading across borders, while playing a key role in sustainability by removing physical/paper-based documentation. The key themes our speakers cover include;

  • EY’s initial inspiration to produce the Report
  • Explanations and examples of TradeTech
  • How can Digital Tech Companies push for greater international cooperation on key policymaking developments in TradeTech?
  • What are the positive progressions that are currently taking place in TradeTech?

Following techUK’s Digital Trade Campaign Week in 2023, TradeTech is becoming a key area of debate for business leaders, policymakers, and academics as they tackle questions related to trading goods across borders, and the role of innovative technology’s including AI/ML, Single Trading Platforms, and Smart Data-flows in alleviating costly and time-consuming bureaucracy. Policymakers have also started expanding strategy and ideas-formation around best approaches to regulatory and facilitation policy, ensuring innovation and competition within this area takes place. A good example of this is the World Trade Organisation’s recent Report, ‘The promise of TradeTech Policy approaches to harness trade digitalisation’.

A link to EY's Report can be found here.

For more information please contact



Sabina Ciofu

Sabina Ciofu

Associate Director – International, techUK

Sabina Ciofu is Associate Director – International, running the International Policy and Trade Programme at techUK.

Based in Brussels, she leads our EU policy and engagement. She is also our lead on international trade policy, with a focus on digital trade chapter in FTAs, regulatory cooperation as well as broader engagement with the G7, G20, WTO and OECD.

As a transatlanticist at heart, Sabina is a GMF Marshall Memorial fellow and issue-lead on the EU-US Trade and Technology Council, within DigitalEurope.

Previously, she worked as Policy Advisor to a Member of the European Parliament for almost a decade, where she specialised in tech regulation, international trade and EU-US relations.

Sabina loves building communities and bringing people together. She is the founder of the Gentlewomen’s Club and co-organiser of the Young Professionals in Digital Policy. Previously, as a member of the World Economic Forum’s Global Shapers Community, she led several youth civic engagement and gender equality projects.

She sits on the Advisory Board of the University College London European Institute, Café Transatlantique, a network of women in transatlantic technology policy and The Nine, Brussels’ first members-only club designed for women.

Sabina holds an MA in War Studies from King’s College London and a BA in Classics from the University of Cambridge.

Read lessmore

Sally Jones

Sally Jones

EY UK Trade Strategy and Brexit Leader, EY

Sally leads the EY Trade Strategy and Brexit team. She is a leading specialist in trade policy from both a global and UK/EU perspective.

She advises organisations across multiple industries including FTSE 100, Fortune 500, privately owned companies and trade associations. She also has frequent contact with the UK Government and the EU Commission. 

Sally holds a BSc in Astronomy and Astrophysics from University College London.

Read lessmore