12 Feb 2024
by Stuart Simmons

Personalisation Tailored Products

In today's rapidly evolving financial landscape, it is more important than ever for financial institutions to stay ahead of the curve and offer tailored products and services that meet the unique needs of their customers... Guest blog by Stuart Simmons

In today's rapidly evolving financial landscape, it is more important than ever for financial institutions to stay ahead of the curve and offer tailored products and services that meet the unique needs of their customers. A significant inhibitor is the traditional data architecture which relies on large monolithic data stores, such as data warehouses and data lakes, which create challenges with respect to agility, compliance with regulatory requirements and costs.

One way to overcome these challenges is through the use of data virtualization, which allows financial institutions to bring together data from disparate sources in real-time, enabling them to quickly and easily analyze and act on insights which in turn allows for the creation of more tailored financial products and services.

Data virtualization enables financial institutions to create a unified view of customer data, including information from core banking systems, enterprise data stores, online platforms, and mobile apps. This enables financial institutions to better understand their customers' behaviours, preferences and current product utlisation, and to use this information to create more personalized products and services.

By leveraging data virtualization, financial institutions can quickly identify patterns and trends that would be difficult to spot otherwise. This enables them to make more informed decisions about how to structure products and services, such as customizing loan offerings or creating new savings products that are tailored to specific customer segments.

In addition to improving product and service offerings, data virtualization can also help financial institutions improve internal processes, such as risk management and compliance. By bringing together data from multiple sources, financial institutions can gain a more comprehensive view of their risk exposure and take proactive steps to mitigate potential risks.

Overall, data virtualization is a powerful tool that can enable financial institutions to create more tailored products and services that meet the evolving needs of their customers. By leveraging data in real-time, financial institutions can gain a competitive edge and stay ahead of the curve in an increasingly dynamic industry.


Andy Thornley

Andy Thornley

Head of Financial Services, techUK

Andy joined techUK in August 2022 as Head of Programme – Financial Services. His role includes leading techUK’s work in building a greater understanding of the 'technological art of the possible' in order to apply it to the reform and evolution of financial systems.

Before joining techUK, Andy worked for a number of other bodies in the financial services sector, including the British Insurance Brokers’ Association, where in addition to owning policy and public affairs, he was also responsible for fostering InsurTech in the sector.

Andy has a degree in Human Biology and holds a Certificate in Insurance (Cert CII) qualification from the Chartered Insurance Institute. Outside of work, Andy is an avid cyclist and races competitively both on the road as well as the velodrome.
Email:
[email protected]
Twitter:
@AndrewThornley
LinkedIn:
https://www.linkedin.com/in/mr-andy-thornley/

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Ella Gago-Brookes

Team Assistant, Markets, techUK

Ella joined techUK in November 2023 as a Markets Team Assistant, supporting the Justice and Emergency Services, Central Government and Financial Services Programmes.  

Before joining the team, she was working at the Magistrates' Courts in legal administration and graduated from the University of Liverpool in 2022.  Ella attained an undergraduate degree in History and Politics, and a master's degree in International Relations and Security Studies, with a particular interest in studying asylum rights and gendered violence.  

In her spare time she enjoys going to the gym, watching true crime documentaries, travelling, and making her best attempts to become a better cook.  

Email:
[email protected]

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Authors

Stuart Simmons

Stuart Simmons

Sales Director Banking & Finance, Denado