Enders Analysis Report on UK Digital Radio

This report examines the overall audio content market, but mainly focuses on radio, the largest sector by far. While radio listening is relatively robust, and income is secure (indeed the commercial sector is recording record revenues), we consider the potential for disruption from Spotify, podcasting and platforms. We discuss how well the industry is collaborating in innovation of technology (such as distribution and receiver equipment), while continuing to compete on content.

The report contains Ender’s independent views about  future projections for digital listening ,the value of a DCMS digital radio review and possible outcomes. Enders expect broadcast radio to remain robust and for the transition to digital radio to continue with a ‘ mixed ecology of platforms ‘ including FM and AM in the medium term. Most of the industry data quoted is sourced from Q3 2018 RAJARs plus the Autumn Midas share of audio survey.

Enders has projected that digital listening will reach 73% by 2025 – that's behind industry projections and may not be enough to trigger broadcaster support to switch off FM at that point in time. They highlight the important role of DAB and forecast it to remain at 73% of digital listening (53% by 2025 ) as it is today, showing less online growth than industry projections. The report welcomes Margot James’ recent statement at Drive to Digital and says that they believe that DCMS should instigate a comprehensive radio sector review to determine how to support digital radio’s growth (which techUK are pushing for ASAP).

A copy of the report can be downloaded via a link at the bottom of this insight.

techUK run a Digital Radio Group, representing members' interests relating to Digital Radio and a Digital Radio Switchover. For more information contact Paul Hide.