03 Nov 2021

A new age for hospitality with decentralized identity

Jordan Singh, Marketing Assistant at Condatis discusses what the future looks like for hotels in a post-COVID world and how can digital identity be used for improving guest experiences as part of techUK's Digital Identity Week. #digitalidweek

The pandemic has had severe effects on the hospitality industry, with more than 15 percent of luxury hotels affected globally and around 40 percent of the economy. In these uncertain times, many questions are being raised within the industry. What does the future for hotels look like in a post-COVID world? How can digital identity be used for improving guest experiences and expectations as we advance?

Together with the Decentralized Identity Foundation (DIF) and experts from more than 35 global companies within the hospitality and travel industry, Condatis participates in a weekly Special Interest Group (SIG) working collaboratively to achieve a common goal – securely enhancing guest experience with decentralized identity.

The group develops technical specifications for decentralized identity implementations and works with various tech providers to tackle this challenge. It’s no secret that it’s a new age for hospitality, so how can the industry bounce back with a solution that works beyond COVID? What part does a decentralized identity system play in achieving this?

Switching up the pace with decentralized identity

Imagine you’re a regular traveller. You always stay at a variety of different hotels and chains. Your personal information and profile exist on all these separate systems. You may want to edit your address, change your name, or update credit card details. Currently, you have to do this multiple times. So, how do we tackle this? How does decentralized identity improve this process? Well, it’s putting the user in control of their data. By building a decentralized solution and employing verifiable credentials the technology expedites the guest’s digital experience. Instead of repeating the process of updating details for multiple hotels and their records, the information is the guest’s and encrypted by their digital wallet. They hold all their details within their records, and when a hotel wants that information from you, it’s up to the hotel to request it. Guests can grant and revoke their credentials at any given time. Let’s put this into context in the next section of this blog.

Digital wallets and verifiable credentials

Think about your wallet. You have a credit card in there, your driver’s license, and maybe even a few loyalty cards. With decentralized technology and verifiable credentials, you hold these forms of identification in a digital wallet like a Microsoft Authenticator app, Apple Wallet or Google Pay. Technology such as Microsoft’s Authenticator app, allows you to upload your credit card, a credential that your bank verifies. The hospitality industry will recognise this type of verifiable credential.

For example, before a guest arrives at a resort, the hotel may issue a reservation credential directly stored in their digital wallet. This means the process of manually checking in and providing identification at reception is cut out, as all the pre-arrival checks have been completed through the digital wallet, and a key is issued confirming these details. Additionally, if reservations are in the wallet, they could be used to access discounts as part of local business or tourism partnerships.

Within this credential, the customer can take a step further. There might be rules and regulations for specific areas of the hotel when it comes to vaccinations and negative COVID tests. The customer can upload their negative test result to their digital wallet. The pre-checks can help keep the hotel staff aware of the guest and what they can and can’t do. A secure digital solution allows the guests to maximise their stay, not worry about providing personal health-related information that may put them off their stay and is sensitive information for a hotel to store.

Guest expectations from 2021

Understandably, guests are expecting procedures to be in place to protect them. As touched on above, the new electronic check-in/check-out system limits contact, touchpoints, and allows for a better guest experience.

Social distancing measures are still a focus within the industry, and measures are in place to allow guests to feel safe. There is extra emphasis on sanitisation, touchpoints, and distancing remains where necessary.

Guests can feel more comfortable using their digital applications to register at their destination, order room service, and carry out any processes required by the hotel at their fingertips, with new digital technologies on their smartphones.

Join the conversation!

The Decentralized Foundation Hospitality Special Interest Group meet to discuss and advance the adoption of blockchain-based decentralized identity. We have been working alongside major travel industry giants to discuss the implementation of DID across the globe. With experts such as Nick Price, and Douglas Rice, we collaborate on a weekly basis to innovate this industry. For more on the SIG get involved here.

 

 

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Katherine Holden

Katherine Holden

Head of Data Analytics, AI and Digital ID, techUK

Katherine joined techUK in May 2018 and currently leads the Data Analytics, AI and Digital ID programme. 

Prior to techUK, Katherine worked as a Policy Advisor at the Government Digital Service (GDS) supporting the digital transformation of UK Government.

Whilst working at the Association of Medical Research Charities (AMRC) Katherine led AMRC’s policy work on patient data, consent and opt-out.    

Katherine has a BSc degree in Biology from the University of Nottingham.

Email:
[email protected]
Phone:
020 7331 2019

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Zoe Brockbank

Programme Coordinator, Policy, Tech and Innovation, techUK

Zoe is a Programme Assistant, supporting techUK's work across Policy, Technology and Innovation.

The team makes the tech case to government and policymakers in Westminster, Whitehall, Brussels and across the UK on the most pressing issues affecting this sector and supports the Technology and Innovation team in the application and expansion of emerging technologies across business, including Geospatial Data, Quantum Computing, AR/VR/XR and Edge technologies.

Before joining techUK, Zoe worked as a Business Development and Membership Coordinator at London First and prior to that Zoe worked in Partnerships at a number of Forex and CFD brokerage firms including Think Markets, ETX Capital and Central Markets.

Zoe has a degree (BA Hons) from the University of Westminster and in her spare time, Zoe enjoys travelling, painting, keeping fit and socialising with friends.

Email:
[email protected]
Phone:
020 7331 2174
Website:
www.techuk.org

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