18 Mar 2024
by Preeti Garg

The Power of Inclusive Design in product development

How do you categorize the best UX design in product development? Apparently, you would say it is visually appealing and easily navigable. However, despite that fact if it is failing to reach out to a wider audience, in that case, it is just half battle won. Inclusive design can help you overcome that.

What is Inclusive Design?

Inclusive design is such that it would include the users from every stratum of society. Hence, if you are designing your application that has not duly acknowledged such aspects, in that case, it will not leave an impact on the users. 

What Principles Should You Follow?

Equitable

It should appeal to a wider audience, meaning, if someone has disabilities, even such users should be able to access the designs effectively. 

Adaptability 

Another key aspect is that your application design should be adaptable with the audience preferences. For example, CoinTelegraph, the leading crypto publication uses read-through the news option. In that, if a user doesn’t want to read the news piece, they can click on the read-through option on the news to let the application read the news aloud. You should be willing to integrate the same while designing your product for maximum impact. 

Navigable 

The application should be easily navigable; thereby, eliminating the clutter so that the users can easily find what they have been seeking.

Error tolerance 

You should also design your product in such a way that it can preempt flaws and provide a second option to resolve the same. For example, if there's a default fake buy option available on the app, in that case, the user must have to tap twice or perform some specific logical actions to trigger an update. In this way, it can help proceed with better design parameters.  What are the benefits of inclusive design in product development?

Access to Wider Market

One shouldn’t be restricting the operations to a single segment; rather, it should be comprehensive. For context, with more than 1 billion disabled population, if your application has not been designed keeping in mind their needs, you could seemingly miss out on a larger opportunity. However, an application that has been designed keeping that in mind will have a much better impact on the UX.

Better Access

Those applications and websites that have simplified inclusive designs have witnessed a better footfall. For context, as per the American Life’s report, the websites that provided transcription services helped the users to better connect with the website. In this way, they helped tap into a better SEO share with a 4% rise of the daily traffic on their website, which is simply fascinating by a minor tweaking.

Better User Experience

Inclusive design can foster a better user experience because these design specifications include high-contrast settings, autocomplete prompts, and voice control. These aspects are essential if you are wishing to give a superior UX to the visitors. 

Conclusion 

Diversity of inclusiveness in the design could be a make or break for your business. If you are not acknowledging the same from the very beginning for your applications or websites, you could be on the verge of losing a lot of audience in your journey.  We embrace these principles as fundamental pillars of our design approach. Through meticulous attention to accessibility, cultural sensitivity, and user representation, we ensure that our applications and websites cater to a wide spectrum of users. By incorporating diverse perspectives from inception, we not only enhance user engagement but also foster a more equitable digital experience for all. Read more insights from us or explore our innovative digital solutions.


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Authors

Preeti Garg

Preeti Garg

Director of Consulting, Ve3