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Event round-up: How is AI driving the creation and adoption of immersive technologies?

26 July 20242 min read
Guest Insights
Event round-up: How is AI driving the creation and adoption of immersive technologies?

On 22 July, techUK hosted the latest event in our 'Web3 & Immersive technologies' campaign. Running from July to December 2024, this explores how the UK can lead on the development, application and commercialisation of these technologies.

You can find out more about the campaign.


This webinar convened world-leading experts across the fields of AI and immersive technologies to discuss how the likes of Augmented Reality (AR), Virtual Reality (VR), holograms and haptics are being shaped by increasingly sophisticated forms of Artificial Intelligence.

We explored the following topics:

  • How is AI driving the creation of immersive technologies, including the design of immersive software and hardware?

  • What new experiences, products or services are emerging as a result?

  • How is AI driving the adoption of immersive technologies?

  • What technical infrastructure will these trends depend upon?

  • Is the UK well positioned to lead in the intersection between these areas?

  • What more can UK industry and Government do to maximise opportunities in this area?

Our speakers were:

  • Asha Easton - Immersive Tech Network Lead at Innovate UK

  • Mark Sage - Executive Director at AR for Enterprise Alliance (AREA)

  • Dan Webb - Co-Founder and CEO at Existent

The session was chaired by Rory Daniels, Programme Manager for Emerging Technologies at techUK

You can watch the full webinar below:


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techUK – Unleashing UK Tech and Innovation 

The UK is home to emerging technologies that have the power to revolutionise entire industries. From quantum to semiconductors; from gaming to the New Space Economy, they all have the unique opportunity to help prepare for what comes next.

techUK members lead the development of these technologies. Together we are working with Government and other stakeholders to address tech innovation priorities and build an innovation ecosystem that will benefit people, society, economy and the planet - and unleash the UK as a global leader in tech and innovation.

For more information, or to get in touch, please visit our Innovation Hub and click ‘contact us’.