Hosted by Fiona Buckley, Technology Divisional Director at Man Bites Dog, and joined by Claire Mason, Man Bites Dog’s CEO and Founder, and Hassiena Albohaithi, Global Head of Field Marketing at BT, this webinar will explore how to create thought leadership that genuinely delivers C-Suite sales.
Did you know, 74% of Billion Dollar Club business leaders prioritise strategic suppliers with compelling thought leadership? According to Man Bites Dog’s latest campaign, technology firms are the second most trusted content source, with 69% of C-suite leaders trusting content from tech and IT consultancy firms more than news media. Claire and Fiona will discuss the difference between a Thought Maker and a Thought Follower, and how to craft content that delivers.
Showcasing BT’s latest thought leadership campaign, "The Cyber Agile Organisation," Hassiena and Fiona will reflect on the campaign's successes, and Hassiena will delve into how to use thought leadership to effectively drive sales and how to ensure content is ready for an ABM programme.
By the end of the webinar, you will have a roadmap to establish your brand as a thought leader of the highest grade: a Thought Maker.
Speakers
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