Storytelling in Business

  • Wednesday18Sep 2019
    Understand successful selling

    Time: 10:00 - 16:00

    How storytelling can be an effective business tool.

Registration from 9.30am

 

Why should you choose this course?

You will learn:

  • The theory of storytelling
  • What storytelling in business really is (and what it isn’t)
  • How you can start to tell your own brand story
  • Looking at real-life case studies and how you can apply those to your brand
  • How storytelling has the power to change how people see and react to things
  • The power to influence word of mouth through storytelling

 

Who should attend?

We believe you can’t tell great stories in business, if you can’t tell a great story, full stop. We also believe it’s vital everyone in your business knows your brand story, not just your customers.
Our foundation course has been purposely designed for all levels of skill. As it develops skills inherently, it can also be taken by anyone looking to build their career, not just big brands.

 

What is the course outcome?

It helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively.

 

What is the agenda?

Act 1 - The theory: what storytelling is and why people react so strongly to stories.
Act 2 - Best practice: the art of storytelling, structures and rules – and how to break them.
Act 3 - How to use it: we’ll apply storytelling to your brand and your day to day role.

 

Who is the course leader?

Chris Hewitt, CEO of Berkeley.

 

What is the cost of the course?

techUK Members- £395.00 + VAT
Non Members- £595.00 +VAT

 

Testimonials

“The course was brilliant and exceeded expectations!”

RL, Kent.

 

“Regardless of what point you are at in your career or what your specific job role is - salesperson, marketer, copywriter, PR practitioner... - this course will make you think differently about how you can stand out from the crowd, communicate more effectively and have a bit of fun creating stories that will help you connect with your audience.”

Rebecca, London.

 

“The course actually gave me more than I thought it would. I had expected it to just be about incorporating storytelling into my marketing writing, but I've gone away with ideas for incorporating storytelling into my presentations, networking and much more as well”

RH, London.

Share this

FROM SOCIAL MEDIA

#iotbristol19 session 3| @Matthew_evs discussing transformations manufacturing needs to go through to receive ROI f… https://t.co/BaZIDtORUX
#iotbristol19 panel 2 | uh oh 😱 we are facing a real shortage of #skills❗️in #iot @ExperisUKIE @DamonJBallinger Dow… https://t.co/maUobPoevW
In this insight, techUK Head of Policy @vinousali takes a look at the stories and context behind the statistics in… https://t.co/kUQiu4RMbj
On Monday we're hosting a webinar with the @wef on ‘Unlocking AI Adoption in the Public Sector.’ If you're interest… https://t.co/28DJdTIw1V
Guest blog: Rick Muir (@rickmuir1), Police Foundation, blogs on the use of AI technology in policing and the necess… https://t.co/nkVF6LV1CQ
Guest blog: Simon Hall, @PoliceBox__, ponders the potential benefits of AI and the role that it can play in policin… https://t.co/4cZFBE6phX
Our own @Matthew_evs moderating 1st panel #iotbristol19 @DigiCatapult @CapgeminiUK UK Defence Solutions Centre HOW?… https://t.co/MeUe25Ixjs
Guest blog: Sam Wilson, @Atos, explores why iterative sprints delivering tangible value are the best step forward f… https://t.co/BuFAgVBIv6
#Collaboration 🤝is key in unlocking the opportunities of #IoT by learning quickly, scale up and demonstrate best pr… https://t.co/FXLHRFI9rk
Guest blog: Terry Walby, @thoughtonomy, writes on the potential for AI technology to hasten police response times f… https://t.co/AS3RtzqrTk
Become a Member
×

Become a techUK Member

By becoming a techUK member we will help you grow through:

Click here to learn more...