Powerful Storytelling for Tech

  • Tuesday01Oct 2019
    Promote your business

    Time: 9:30 - 16:30

    Suitable for those who give presentations to communicate and influence a sale effectively

Early bird discount of 10% applies if registration and payment is made by 1 September 2019

Why should you choose this course?

As Tech companies see a shift towards the non-technical buyer, storytelling is increasingly a core personal skill for engaging with customers in a more meaningful and compelling way. To really connect and differentiate we need the skills and confidence to move away from traditional presentations and instead focus on crafting a great story. Those who are powerful storytellers can paint a solution that sticks in the customer’s mind and helps to sell up the value chain. Investing time and resources developing fabulous features and benefits is wasted if customers don’t believe your story and their feelings about your products and services remain unchanged.

A great story needs to do three things for your customer;

  1. Confirm the customers world view; what they care about? What change they are looking for
  2. Make an emotional connection
  3. Deliver information which is logical to rationalise decision making

 

Who should attend this course?

The Storytelling for Tech workshop is suitable for those who must present and communicate, sell, influence, overcome objections and shift mindsets.

 

What is the course agenda?

Coffee and Registration from 9.00am
Introduction and course outline from 9.30am

The following topics will be covered:

Overview of storytelling principles
The power of storytelling and ‘science’ of why it works
The Hero’s journey: Unfulfilled desire, confrontation and obstacles, resolution
Structuring and developing a story’s flow

  • Beginning bond with audience - connecting
  • Introducing tension/conflict - engage customers
  • Middle contrast what is and what could be - differentiating
  • End with heightened sense of ‘wow’

Adding emotional texture
Spicing a story with visual, sensory and auditory words
Using ‘sticky’ metaphors
Creating a memorable and persuasive moment
Context and relevancy - linking stories to the audience
Strategies for handling common sales challenges through storytelling
Delivering storytelling through different medium; images, flipchart, slides

 

Who is the course leader?
Salma Shah is the Director of Soft Skills 4Tech and Winning Demos. Throughout her I.T. career spanning tech giants such as Oracle, Peoplesoft and dotcom start-ups Salma Shah has typically worked for organisations experiencing fast growth and profitable expansion.

Salma's courses are based on best practice experience and Psychology (she has worked as a Consultant Pre-Sales and Sales) and the current trends and challenges of today's Tech sector. Salma's client base is Tech sector with a focus on Training, Coaching and Psychometric Profiling

 

What is the cost of the course?

techUK Members - £395.00 + VAT

Non Members - £595.00 + VAT

 

If you are not sure whether your company is a member of techUK, click here to check first to ensure you pay the correct price for the course you are booking. If you need further assistance, please do not hesitate to contact mariana.obetzanova@techuk.org.  

  • Mariana Obetzanova

    Mariana Obetzanova

    Business Services Manager
    T 020 7331 2194

Share this

FROM SOCIAL MEDIA

Neil Ross (@neil13r), Policy Manager at techUK, writes on the impact of Brexit on data flows and the importance of… https://t.co/9qweZGGEQK
Calling all #healthtech suppliers: @NHSX wants to bring all guidance on information governance together in one pl… https://t.co/FcD9QAKYnB
Just over 1 month to go until #techUKSmarterState 2019. Book your ticket now and join 200+ digital leaders from acr… https://t.co/Zp3IL6n0Bv
techuk's new flagship skills and opportunities conference will take place on 08 October in Manchester. At… https://t.co/GPBf4iww0j
#Supercharging the Digital Economy 2019 will champion the transformative, cutting-edge digital technologies that ar… https://t.co/v2XXy6NT3d
Our Connected Home Podcast is UP👂 What are the #techtrends this year? #ConnectedHome19 #SmartHomehttps://t.co/NMemhoiiOq
Become a Member
×

Become a techUK Member

By becoming a techUK member we will help you grow through:

Click here to learn more...