*This course is now fully booked*
Why should you choose this course?
Data is the gold rush for the 21st Century. Smart phones, social media, the Internet, apps, devices, sensors, smart cards, telematics and GPS are changing how we interact with the world around us and each other. Some predictions put the rate of growth of data between 2013 to 2020 at over 200% a year with an estimate that by 2020 there will be more than 16 zettabytes of useful data (16 trillion GB). The Big Data and Analytics market is growing six times faster than the ICT market, according to IDC.
As companies gather more and more information about their customers, operations, and the performance of their products, Big Data is becoming a valuable source of competitive advantage.
This workshop provides an overview of Big Data & Analytics and the complex challenges and opportunities presented by the explosion in big data.
So if you want to understand how to unlock value from complex data, this course will equip you with understanding the market and opportunities.
Who should attend?
Company owners, Non-Technical Executives and Business Managers in the tech sector, particularly in SMEs in customer services, marketing, finance and sales roles.
What is the course outcome?
The workshop will be friendly and informal with a mixture of slides and plenty of discussions!
We will introduce the basic concepts of Big Data and Analytics for non-technical business managers and tech industry executives. Whether for general awareness or with a specific project in mind, this event will equip managers in customer service, marketing, product management and sales, with an understanding of the potential Big Data and Analytics can offer. We will relate current use cases to the opportunities it may offer to different industries. We highlight the key benefits that are being achieved and how to identify, scope and secure support for a suitable pilot. Delegates will be provided with a check list of how to start a Big Data initiative.
What is the agenda?
Coffee and registration from 9:00am. From 9:30am until 1pm, the following topics will be addressed:
• Market overview
- Market Trends & Directions
• Big Data Definitions
- Analytics in context of Big Data
• Business Intelligence & Analytics
- Analytical discovery
- Optimisation and Predictive Analytics
- Text Analytics for unstructured data and Social Media
• How Analytics are being used
- User Cases
- Analytics for asset optimisation
- Analytics for Finance Directors
- Location and geo-demographic analytics
- Analytics for HR and Talent Management
- Financial Planning and Analysis
• Making Board presentation of Management Information more interactive
- Data Visualisation - self-service tool demonstration
• Where to start & how to run a Big Data project
- Getting senior management buy-in
- Measuring the success of Big Data projects
• Summary and wrap up
Who are the course leaders?
Mike Fish is the founder and CEO of BigData4Analytics Ltd, a Big Data Management Consulting firm – vendor-neutral and exclusively focused on helping enterprises make sense of Big Data.
A former Management Consultant with Price Waterhouse Coopers, he has extensive experience in advisory and transformation projects (utilities, media, etc.), and also as board member and venture investor. He is also an accredited Executive Coach and continues to mentor CEOs with Grant Thornton.
His three decade career in international management began at Hewlett-Packard and includes Executive and Board roles in Business Performance, Logistics, IT services, IT Security and software for large supercomputers.
Jackie Down joined BigData4Analytics in 2013. An experienced, seasoned business, sales and marketing director with excellent experience impacting corporate performance.
She is a highly skilled sales manager with experience focused on strategic planning and creative solution development for multiple objectives.
Jackie has spent thirty years in the IT industry working for blue chip organisations, in a variety of roles. For the last twelve years she worked for the Oracle Corporation in senior sales and marketing roles running multimillion pound businesses. Prior to Oracle she worked for Teradata focusing on Data Warehousing and Business Intelligence. For the last 15 years she has been involved in the world of data!
What is the cost of the course?
techUK Members - £250.00
Non techUK Members- £300.00
Price (excluding VAT)
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