Registration from 9.30am
Why should you choose this course?
You will learn:
- The theory of storytelling
- What storytelling in business really is (and what it isn’t)
- How you can start to tell your own brand story
- Looking at real-life case studies and how you can apply those to your brand
- How storytelling has the power to change how people see and react to things
- The power to influence word of mouth through storytelling
Who should attend?
We believe you can’t tell great stories in business, if you can’t tell a great story, full stop. We also believe it’s vital everyone in your business knows your brand story, not just your customers.
Our foundation course has been purposely designed for all levels of skill. As it develops skills inherently, it can also be taken by anyone looking to build their career, not just big brands.
What is the course outcome?
It helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively.
What is the agenda?
Act 1 - The theory: what storytelling is and why people react so strongly to stories.
Act 2 - Best practice: the art of storytelling, structures and rules – and how to break them.
Act 3 - How to use it: we’ll apply storytelling to your brand and your day to day role.
Who is the course leader?
Chris Hewitt, CEO of Berkeley.
What is the cost of the course?
techUK Members- £395.00 + VAT
Non Members- £595.00 +VAT
“The course was brilliant and exceeded expectations!”- RL, Kent.
“Regardless of what point you are at in your career or what your specific job role is - salesperson, marketer, copywriter, PR practitioner... - this course will make you think differently about how you can stand out from the crowd, communicate more effectively and have a bit of fun creating stories that will help you connect with your audience.” - Rebecca, London.
“The course actually gave me more than I thought it would. I had expected it to just be about incorporating storytelling into my marketing writing, but I've gone away with ideas for incorporating storytelling into my presentations, networking and much more as well” – RH, London.