Sarah Hinchliffe helps companies improve their business-winning capability. An associate of Government procurement and framework experts, Advice Cloud, Sarah brings sales and proposal best practice to the team. Drawing on over thirty years’ experience working with software and services companies selling to the public sector, Sarah brings a pragmatic and down-to-earth supplier perspective.
Qualified to Professional level in the Association of Proposal Management Professionals (APMP) and a Fellow of the Institute of Sales Management (ISM), Sarah is a regular contributor to the ISM magazine, “Winning Edge”. She is the Vice Chair of techUK Marketing and Sales group.