Neil Pollock

  • Neil Pollock

    Neil Pollock

    Professor of social informaticsUniversity of Edinburgh

Neil Pollock is a professor of social informatics at the University of Edinburgh. Until 2022, he will be leading a prestigious ESRC-funded programme to help scholars and UK businesses better understand how analysts impact technology markets. His book “How Industry Analysts Shape the Digital Future” is a detailed description of how analysts do their work and the impact they have on the formation of technology markets. He recently served on the board of the Institute for Industry Analyst Relations, which is the global industry association for technology companies to win analysts advocacy.

 

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