techUK Respond to Ofcom Consultation on PSB Prominence

The Digital Economy Act 2017 introduced a new duty for Ofcom to report from time to time on the prominence of linear PSB and video-on-demand (VoD) PSB services. The deadline for the first such report, along with a review of the Code, has been set to be completed by December 2020.

This consultation sets out the findings from the review of the prominence section of the Code and proposed changes. In addition, Ofcom have separately published the first report on the prominence of linear PSB and VoD PSB services, as required under the Digital Economy Act (2017).

This review takes place at a time when the market is changing rapidly, and viewers are no longer bound by the linear television schedule or only able to watch content on a television set.  Ofcom are also seeking views on principles and ideas that could underpin any future changes that Parliament could make to the statutory regime, to maintain the prominence of PSB content and services in an online world.

The current prominence rules have been developed to protect prominence primarily in a broadcast/ linear delivery world. This consultation is specifically focussed at looking at how prominence for PSBs should be protected in the on-demand/ IP delivered landscape and therefore changes may impact how broadcasters/ content providers/ device manufacturers EPGs display PSB content and discoverability which is accessed via IP/ Catch-up/ Apps as well as linear broadcast.

techUK's response was developed with input from our CE Strategy and Technology Group.


  • Paul Hide

    Paul Hide

    Director | Marketing and Membership
    T 020 7331 2193
Ofcom_SafeGuarding PSB Prominence_TechUKresponseFinal_1018 (pdf)

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