It’s been an eventful, exhausting, chaotic and productive week in Las Vegas. Obstacles have been put in our path that we might not have expected. Tuesday saw the wettest ever January day in the city. Crossing the street could be likened to riding the rapids of the Grand Canyon.
All that water had to go somewhere, that somewhere being through the ceilings of the Main Halls, the rooms of the Suites in the MGM and the doors of Eureka Park. I’m not sure that Samsung and Sony had imagined a collection of buckets across their multi million dollar stands as part of the original design specification.
Greater challenges occurred when the water found its way into the main electricity supply plunging the Main Halls into darkness for over 2 hours on Wednesday, impacting on the likes of LG, Intel, Sony, Samsung, Panasonic and hundreds of other exhibitors.
But through adversity business has flourished. The techUK Pavilion has been a destination point for thousands of international buyers, distributors, financiers and media partners. All 12 of our supported companies have collectively secured order opportunities of many millions of pounds, far above their expectations, and many excellent global connections which can lead to new business opportunities after the show has ended.
I have spoken to many of the other UK companies situated within Eureka Park and the Connected Home halls and they too are incredibly positive about the value they have and will gain from attending this international trade fair. The location may be the USA, but the audience is most certainly global.
I’ve been attending this show on and off for the last 20 years. It has evolved massively over time and is no longer the preserve of consumer electronics alone. The motor industry now has a massive presence here, as does the health tech sector.
Many of the 4000 exhibitors are focussed on B2B tech solutions spanning hardware, software and services. The media headlines may be led by the major brand players in consumer focussed tech but when you get onto the show floor your eyes are opened to the breadth and spread of companies from across the globe doing B2B, B2C and B2G business.
This has been the first year that techUK have partnered with the UK Department of International Trade to run a UK Pavilion at CES giving exposure to some superb examples of the quality of the tech start-up entrepreneurs and their innovative products and services that the UK can offer.
It has proved an unequivocal success. UK Government branding resulted in the Pavilion being a destination point for media and business people to seek out UK companies at the show. We’ve been packed out with visitors talking real business opportunities every hour that the show floor was open. Our start-up partners go home exhausted but excited about the orders and opportunities secured over the last four days.
We have proven how successful a co-ordinated approach at CES can be. We have also seen that this show provides opportunities for many sectors of the tech industry, home, health, mobile, transportation, energy, data and automation to name just a few.
techUK will be working with DiT as soon as we get back to the UK to start the planning process for 2019. We want to build on the success of this year and support more techUK members and start-ups use CES2019 to grow their businesses.
Consider the opportunities that attending CES can create for your business. If you want to find out more about how techUK can help you in exhibiting at CES2019 speak to us soon. Those that attended in 2018 most certainly plan to be back next year.
CES2019 January 8th to 11th 2019. Put it in your diary. Viva Las Vegas!