Opportunity to Sponsor Police Sport

techUK is pleased to support an important initiative that works to improve the health and wellbeing of those working in policing. Read below how you can get involved. 

There’s strong evidence that taking part in sport improves health and wellbeing, with associated economic benefits.
Whatever our age, there is good scientific evidence that being physically active can help us lead healthier lives. Regular physical activity can reduce the risk of many chronic conditions, including coronary heart disease, stroke, type 2 diabetes, cancer, obesity, mental health problems and musculoskeletal conditions. Yet all too often, playing sport or taking part in physical activity is not included as part of the ‘employment package’ and is usually left to individuals to organise outside of the working day.
An increasing number of organisations, however, are seeing that providing a culture that recognises the importance of health and wellbeing in the workplace and making provision for employees to take part in physical activity, results in a more motivated and productive workforce, with improved retention statistics and lower recruitment costs. Both have a positive impact on the bottom line.

The role of Police Sport UK
Police Sport UK (PSUK) boasts a membership of over 300,000 serving police officers, police staff, retired officers and staff, plus their immediate families. It represents ALL police forces in the UK and plays a major role in providing social and recreational activities for its membership. A comprehensive range of sporting sections provide competition at local, regional, national and international levels.
With honourable beginnings as the Police Athletic Association in the 1920s, PSUK was established in 2003.

The Benefits of Sponsorship
With no dedicated budget to Police Sport from UK Police Forces, sporting facilities and equipment are the responsibility of individual sporting associations, whilst the organising of annual championships and events usually falls upon individual Sections. PSUK draws some funding to help it function from a membership fee from participating Forces, but is largely constrained by how much it can do. There is a small amount of sponsorship, some ‘in kind’, to assist, but a more significant income from appropriate sponsorship would be welcome.
Organisations offer sponsorship for a wide range of reasons, from raising brand awareness through to a desire to promote corporate social responsibility. Sometimes there is a community reason and sometimes just a wish to recognise that our Police Forces do a great deal on our behalf, frequently asking these brave men and women to risk their lives on a daily basis and when called upon they do so with great courage and professionalism during times of need.
PSUK and EthosVO Ltd (who have raised over £7m of funding for Armed Forces Sport with their Team Army / Team Ethos brands) are creating a new joint venture with PSUK which seeks to maximise the opportunities for suppliers to the Police and its staff to deliver wellbeing through sport in parallel with a range of new and exciting sponsorship opportunities and fundraising events. Additionally, we will be introducing an exciting scheme where suppliers will be able to evidence the social value of their goods and service provision in support of the Government's Social Value Act.
Through its new brand “Team Police” we intend to become the dominant means for delivering wellbeing through sport for the Police in the UK.

Introducing Ethos...
Ethos is an innovative company of entrepreneurial leaders that has gained a reputation for bringing together organisations and people to work collaboratively in order to solve complex problems and produce valuable outcomes that deliver positive social impact. They have a proven track record of designing, implementing and managing unique, multi-stakeholder collaborations and are responsible for creating a number of highly innovative programmes which in addition to the Military Fundraising include: GEOmii (reducing congestion and air pollution in cities via IOT technology), SkillsPlanner (making better use of supply and demand data for skills), BuildLondon (employers pulling local people into local jobs), and Reading Portfolio Office (public services collaborating to get upstream of the demand) to name but a few. All employ new collaborative business models and advanced use of data.

New Opportunities
We are at the early stages of development of this new scheme and have already run a number of successful events with PSUK. We are keen to work with a small number of “founding sponsors” who will have the opportunity to help us shape this exciting new scheme. A number of new events will be announced in the following weeks. Upcoming events include (all with limited capacity) include:

  • The National Swimming Championships in Guildford on Sunday 28th April. Hosted by Matt Jukes, Chief of South Wales Police.
  • The Army vs Navy Match in Twickenham on Saturday 4th May with a number of Police Seniors including Ian Bell the CEO of the Police ICT Company.
  • Combined Services Cricket at Lords on Thursday 30th May hosting a number of Police seniors.

If you would like to find out more, please contact Rob, Mike or Annabelle. Feel free to email us at: info@ethosvo.org 



  • Jessica Russell

    Jessica Russell

    Programme Manager | Justice and Emergency Services
    T 020 7331 2031

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