Role of digital sector and tech to innovate places and improve outcome

The pandemic has caused the major disruption world-wide and affected the societies and economies at their core. During these unprecedented times and the uniquely challenged environment, the public services were put into testing times. We have seen many of the public services have had to close or suspend activities and others worked tirelessly to meet the high demand to continue to meet individuals and communities needs under significant pressures.

The digital technologies play pivotal role in keeping these public services running. As more and more businesses open their doors, people and businesses are ready to adapt the scale and speed of these changing technologies. Organizations that have adopted digital automation are rapidly coming out of this crisis while other are looking for new business model. It is believed that during this pandemic various business have speed up their technological changes and implemented the same in a matter of couple of months, which they have planned to triumph over the years.

It is the time for public services to turn tables and scale up faster to reach out to their communities by building in quick thinking, creativity, healthy local coordination, and adapting to digital transformation technology in this new world.

The digital sector should set out clear direction for public services - showing why the change is needed and what it looks like.

Smart City driven Technologies

Smart city brings in intelligence methods to bring people, technology and place together. The government and local councils are putting a lot of emphasis to transform the places by adopting Smart City Model- use of IoT devices and smart application to achieve connected communities, provides higher quality of life for citizens by solving the problems and enable all essential services across sectors at citizen’s doorstep. In order to run this model seamlessly and get the desired outcome and experience for citizen, it is utmost important to make the underlying infrastructure robust. The roll-out of full fiber across urban and rural areas will strengthen the infrastructure and enable introduction of smart applications across sectors much faster. Likewise, 5G will help to attain greater speed, lower latency and a greater capacity to have seamless experience on wireless network.


For the past few months we have seen ourselves living in virtual world. Majority of the workforce are happy to work remotely and attend virtual meetings. Factories are automated for manufacturing to packaging and online deliveries stands out to gain. In the next big world, the physical interaction with customer, employee, students or patient will be contracting.


Working on the following digital contents and services are the vital steps in these directions.

  • Standardization of eLearning platform in school. Digital access and tools should be available to all students.
  • Supporting SME businesses for new business model to operate digitally.
  • Digital government application to support digital transactions.
  • Patient remote monitoring through sensor-based devices, telemedicine, eConsult and eCare to reduce burden on healthcare system.
  • Managing eCommerce platforms and acting on real time consumer behavior.
  • Use of micro-mobility to attain greener environment and help to reduce carbon footprint to achieve the net zero target by 2050.

The local councils have already started putting the essential services online, digitalizing their back-end operations and adopting data-driven methodology. Adapting to smart technologies can help council to tailor their structure to bring in their focus on the group of people who will be most impacted. The use of digital platform will enable them to collaborate with citizens and incorporate their feedback to make it more efficient and enhance user experience.

Predicting and data modelling

The role of the data will be important to build a data modelling and apply analytics for real time predictive decision making, drive efficiencies and improve the services. The culture of open data will help to come up with innovative solutions. The Cross industry needs to collaborate to build high datasets whilst maintaining the data protection to allow making various models to understand, analyze and apply the likelihood of impact for the community. This will in-turn help the public services to support the community –by understanding their lived experience and in turn inform new solution and policies.


It is evident that the Digital sector and Technology will play an immense role in reawakening the economy and in turn benefits citizens and their experience. As we continue to evolve, the policy maker and local council needs to work together by initiating and providing sustainable solutions to build a smart tech future.

About Author:

A seasoned professional with 20+ years of experience across Telecom, Energy & Utilities, Media, Smart Cities & IT industry with core expertise in Digital Transformation, IT Transformation, Product Development, Program Management, Digital enabling of business, IT Strategy Planning, Account Management, Client Relationship management, Operations & Transition Management, Demand & Partner Management.




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