How video is helping businesses during the crisis

  • techUK techUK
    Monday01Jun 2020

    Guest blog by Erika Barros from Vimeo, talks about how video has shown its versatility by helping people, communities and businesses stay connected in innovative...

The imposition of lockdown measures, the postponement of events, and the closing down of venues have all led companies of all types and sizes to have to rethink their business strategy. Innovation enabled by digital technologies has rapidly become essential to businesses’ ability to survive these trying times.  

At Vimeo, we have been first-hand witnesses of this innovation. Video has always been a hugely popular way to connect with audiences, customers and communities. It can create deeply immersive and transportive experiences and generate a unique type of engagement.  

During this pandemic, video is helping people and businesses in new and unexpected ways. Below are some examples of how video is helping businesses around the globe continue their operations, achieve growth, and deliver inclusive services.  


Video as an enabler of remote work 

Governments across the globe mandated remote work in an effort to keep employees safe and healthy. With workers decentralized, companies have had to adapt their internal communications strategies to keep everyone informed, connected, and productive.  

Companies like Splash, an events marketing software company, consider video to be a key part of their strategy. They use live and on-demand videos to extend the experience of in-person meetings, team scrums, and town halls to remote employees. 


Video to make services available to users from their homes  

Through quarantine periods, service providers of all types have been using video and live streaming to reach as many people as possible and generate connections that transcends the borders of the physical world. All over the world living rooms have become classrooms, gyms and even churches.  

The cancellation of in-person classes has led academic institutions worldwide to find new, creative ways to engage with students. Some have turned to live streaming when they can while offering online education options to students at home. Fitness brands have increased their online offerings to help people stay active and healthy. Houses of worship and other community groups are using video to connect virtually as well. Many church leaders are live streaming sermons (including Pope Francis, who recently broadcast Sunday prayers in lieu of an in-person ceremony).   


Video to reach audiences online  

As the saying goes, the show must go on(line). Many theatres have been forced to close, as have cinemas, music halls and other cultural landmarks. These venues have worked hard to keep close to fans and make sure they can watch their shows at home by re reinventing their online experiences. For example, Venice’s opera house now streams concerts you can only attend online. Musical artists like John Legend and Pink are performing from their living rooms. Fans can even watch Broadway from the comfort of their home. 


Video to rally communities  

Small businesses are using video in incredibly creative ways to keep their customers engaged and grow their business. We have seen accountants live streaming info sessions for tax season, local businesses using video to remind customers that they deliver, and a yoga studio that is connecting with its community and helping during this time by streaming classes for children with a special focus on keeping them calm and anxiety-free.  

During these uncertain times, digital technologies have helped keep the world going and enabled people to retain some sense of normality and continuity. On one hand, this has demonstrated the crucial contribution that they make to economies and societies across the globe. On the other, it has come to highlight the need for all stakeholders to work together to create environments and regulatory frameworks that will ensure digital technologies can be used to continue strengthening our communities and overcome this and any other crisis that may follow.  

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