M&S - IP Tracking Top Tips

  • techUK techUK
    Friday29Nov 2019

    4D’s journey with IP tracking, where we share our insight and advice

Top Tips for using IP Tracking Learnt from 4D’s Experience


IP tracking has the potential to massively increase your lead generation, as it can let you chase down people already interested in your website. Unfortunately, it can be a difficult thing to utilise properly, especially when it comes to separating the wheat from the chaff.

Below is 4D’s journey with IP tracking, where we share our insight and advice.


First Attempt at IP Tracking

In 2013 we decided to adopt IP tracking on our website to help us with lead generation. As a data centre provider, lead generation had always been difficult for us, since so few people even know what colocation (www.4d-dc.com/uk-colocation) is.  

We integrated Wow Analytics (now under the name Gatorleads) into our system and began following up on a lot of potential leads through IP tracking.

What went wrong?


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  • Ruchika Kulkarni

    Ruchika Kulkarni

    Business Development and Customer Relationship Manager
    T 020 7331 2024
IP Tracking Top Tips (pdf)

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