Britbox launches to take on the subscription giants

This week saw the UK Beta launch of Britbox, a new BBC and ITV run subscription service that only shows UK content. On the surface you could be forgiven for thinking it is an awkward product, but it is a good innovation that techUK is 100% behind.

Britbox does have some interesting challenges. There is very little exclusive content, and none of it original, with the shows available for free (via iPlayer or ITV Hub) or the paid for subscriptions services. It is too early to tell how the great British public will react to Britbox, but the success or failure will probably be down to original content.

Flagship series have fuelled growth in other subscription services and there is an upper limit to how many subscriptions people are willing to take out. This competition will only increase as Apple TV+ and Disney enter the market with The Morning Show and the Mandalorian respectively. However, embracing this competition through innovation is exactly what UK broadcasters should be doing and the regulatory barriers to previous efforts now look like historic mistakes.

It is also worth remembering that Britbox is not new. The service launched in North America a couple of years ago, bringing UK content to 650,000 paying subscribers. This means ITV and BBC will have tonnes of audience and marketing insights they can leverage to help build up demand.

Overall this shows further confidence in the subscription model at a time of dramatic change in the media sector. As more titles get added and if they get the original content right, there is a viable consumer proposition and TV/device manufacturers stand ready to help Britbox meet its potential.

With the clocks going back this weekend you have a spare hour, so why not use it to sign up to the free trial and see how you get on with it.

To learn more about what techUK is doing to support the broadcast and media ecosystem get in touch via the details below.

  • Craig Melson

    Craig Melson

    Programme Manager | Digital Devices, Consumer Electronics, Export Controls and Environment and Compliance
    T 020 7331 2172

Share this

FROM SOCIAL MEDIA

Our #AR #VR #health workshop will be taking place next Tuesday 11-12:30 BST. Register now to hear from @ShafiAhmed5https://t.co/UWAXGxYRL4
What are the key issues as the UK & US negotiate the #digitaltrade chapter of their trade agreement? Join… https://t.co/pRfXAnaw2X
Join us on Thursday morning for a chat on the future of #data infrastructure. You bring the ☕️, we bring these fab… https://t.co/wj2tvNwprK
We are delighted to announce the new members of the Financial Services Council who will bring focus to techUK's Fin… https://t.co/NwDUf9KUHw
Counting carbon emissions is hard - counting your customer and end user emissions is even harder. To understand mor… https://t.co/W2MwyOqat7
It's week #13 of our #PostCOVID19 webinars! This week we are focusing on the future of #data infrastructure. What p… https://t.co/402l8fScVP
The commitment to make better use of technology to streamline and simplify the future #immigration system is is so… https://t.co/QFjpJ4QCSC
Listen to our latest podcast exploring the cyber security landscape, with fantastic guests from @RUSI_orghttps://t.co/9BfgmYfmnN
Become a Member
×

Become a techUK Member

By becoming a techUK member we will help you grow through:

Click here to learn more...