Cloud Computing at the Crossroads: Where it is Now, and Will be

What does the future hold for Cloud Computing?  It’s been around long enough to have an impact on corporate business structure.  But what is the future of the Cloud?   A recent Google special report reviewed the impact of Cloud Computing by reviewing data, talking to experts, and listening to customers around the world. This is what the Google report found. 

Cloud computer has evolved into more than a new generation of computer technology and software.  It has changed how corporations do business, touching on everything from product strategy to office culture. It has the capability of accessing diverse data sources, breaking down more silos, and optimizing faster network speeds at a lower cost than any other technology.  It creates a “Cloud-first world” with new products, partnerships and thought processes.  

According to Google’s special report, the Cloud generates these benefits: 

•Flexibility.  Users can scale and customize services to fit their needs; 

•Efficiency.  Applications are developed quickly with less costs and 

•Strategic Value.  Inherent competitive advantages with the greatest  
          innovation technology. 


This corporate transformation has already occurred for billions of users and companies that rely on Google technology.    But is there more change on the corporate horizon? 

Since 1998, Google’s mission is to organize the world’s information, but twenty years ago, individuals consumed information more traditionally than they do today. Google, in its own way, helped shape the evolution of cloud computing for customers everywhere. Analytical advances, data collection, productivity, and security innovations work to protect customer data.  And change and innovation are just beginning.   

The corporate impact of Cloud computing is everywhere.  According to RightScale, 81% of companies with 1,000 employees or more have a multi-platform strategy.  By 2024, this number will climb to over 90 percent.  Between 2018 and 2021, worldwide spending on public Cloud services is expected to grow 73 percent, from $160 billion to $277 billion.  This represents a definite long-term investment in a Cloud-first world. 

The Google report used interviews from users, analysis from a broad representation of businesses, and distributed surveys to summarize the current Cloud landscape, as well as what to expect in terms of value, innovation, and competition moving forward.  The report helped all users define their own strategies as they take advantage of a new Cloud-first world. 

The report also examined how Cloud computing can make computer technologies even greater and more effective.  It wanted to know how the value of technology as defined by potential, and not just what it does. The Cloud has provided benefits we all take for granted, like empowerment, improved teamwork, and what we call “services on demand.”  It brings this to everyone with an affordable investment.  Cloud computing takes these investment costs and makes them significantly lower than anyone thought possible.   

Businesses first started operating on public Clouds around ten years ago.  The Cloud offered cost savings for sure, but it offered something more –the ability for businesses to run almost effortless, continuous, and frictionless, with never imagined speed, efficiency, reliability and security.  This sparked a wave of innovation.  In time, corporations began taking all these services for granted.  As the Cloud evolves, business opportunities will be vast and endless based on the continuous services offered by a Cloud-first economy. 

Companies are moving to the Cloud because it offers the agility needed 
to compete in a rapidly changing customer environment.  Businesses no longer have to maintain their own system costs, and changes can be made quicker with fewer complications.  Security, which will play a heightened role moving forward, can be simplified with the Cloud.  

According to the analyst firms Gartner and IDC, Cloud computing will evolve much like the IoT and Edge Computing in the next few years.  By 2022, according to Gartner, 75 percent of enterprise generated data will be processed outside a centralized data centre or Cloud. More than 40 percent of Cloud deployments will include Edge Computing, and 25 percent of devices will execute AI algorithms, according to IDC.  

The Google report on Cloud computing was unique because it reviewed where corporations are, and where they intend to be moving forward in their adoption of this IT revolution.


To find out more about the UK’s future cloud ecosystem, visit our landing page by clicking here!

  • Tom Henderson

    Tom Henderson

    Programme Manager | Smart Cities and IoT
    T 020 7331 2043

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