Meet the Public Sector Tech Innovator

As part of the techUK Public Sector Innovation Den , we undertake profiles of innovative techUK members working in the GovTech space. This week we catch up with Andrew Pavord, Chairman and Founder, Apply4 Technology​


Describe your service

Apply4 supplies cloud-based workflow management tools to local authorities, helping them handle complicated film and event permit applications. 


What does innovation in the public sector mean to you? 


Our customers are councils that get things done by adopting efficient ways to benefit their local area. Technology can be expensive, so it makes sense to team up with neighboring councils to share costs and expertise. Innovation is not only about technology, its a whole new approach, a willingness to try things out. 


What was your key pitch to the public sector GovTech leaders at the Innovation Den?


I wanted to explain the challenges we face in when trying to engage the public sector, how we can help potential new clients save money while increasing capacity. 


I identified the key choice between bespoke software, built specifically for one customer, and off the shelf software as a service, with limited scope for customisation. Obviously, custom built is more expensive and risky, but sometimes councils choose this path for the wrong reasons. 


Our key pitch was that councils should try to work together. Cloud-based processes are the future, so councils should work together, (with suppliers like Apply4) to cut costs. 


Are you interested in pitching to public sector tech leaders at our next Innovation Den? If so, get in touch!

  • Simona Paliulyte

    Simona Paliulyte

    T 020 7331 2166

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