This is the third year in a row for the techUK Annual State of the Connected Home Report. As in previous yers, the 2019 Report will focus on key aspects of the Connected Home Market, including consumer familiarity, device ownership, cost, privacy and security. However, this year, we are going to explore the concept of the ecosystem, as seen from the consumer’s perspective.
Our definition of the Connected Home (CH) is the ability of everyday devices and sensors to connect, communicate and carry out actions within the consumers home. By this definition, in 2018 we had estimated that there were around 7 Billion Consumer IoT devices. This was a growth of around 35% compared with the previous year. What will it be in 2019?
As before, we measure consumer familiarity with CH alongside other new technologies such as Mobile Payments, Wearables etc. We also reveal the growth in the number of households who own more than 3 smart home products. Again, I think you will be pleasantly surprised by the actual percentage growth here. But to find out precisely, you will need to wait just a few more days!!
The 2018 CH Report also looks at the “appeal” of CH devices. Last year, the Top 3 categories were Smart Entertainment, Smart Energy and Smart Home Monitoring & Control. Will it be the same this year? Just one more week to go before you find out!
This year, we are introducing a section around “price sensivitity” towards purchasing CH devices and especially the willingness for customers to pay a premium where they see some real added value. Just a few more days before you find out what the punters think about this. One of the key reasons for producing this Annual State of the Market report, in partnership with GfK, is to inform the sector on some of the key barriers and concerns as perceived by end consumers. Have these elements changed significantly? You know the answer to that question by now!!
Answers to this and much more besides will be revealed next Wednesday 26th June at the launch event for the techUK Third Annual State of the Connected Home Report. We will also have a Panel of Experts discussing the emerging topic of whether or not we have reached a tipping point in this market whereby the customer genuinely sees value in the overall ecosystem of the Connected Home. We will also some demos and displays from players in the CH space.
Do join us if you can. More details can be found here.