We now view the world through a digital lens, with social media, smartphones and the internet creating a complex future that we must all embrace to survive. We see disruptive technologies, not just changing, but in many instances totally replacing the previous world order. For councils this is leading not only to an immediate need to adapt the way essential services are delivered, but it also raises additional questions about how councils provide community leadership, local democracy, economic growth and cultural change in a constantly and rapidly changing environment.
Councils have a long and successful history of adapting to meet the regular challenges placed before them. In recent years we have seen councils rise to the challenge of delivering crucial and critical services in times of deep austerity. These financial challenges still continue and the world around us is changing with citizens’ needs, demands and expectations increasing, often driven by new technologies. To meet these new challenges the ‘council of the future’ no longer just needs to change the way it delivers traditional services but it also has to reconsider its very role and purpose.
Councils are beginning to forge new rules of engagement, realising that when we talk of a digital future it is not just about technology change but also about social, cultural and business change. The ‘council of the future’ must provide the local leadership to successfully navigate these rocky waters on behalf of and alongside their individual communities.
At Sopra Steria we observe digital change across all sectors and would make the following observations as to the key factors that will support the ‘council of the future’.
Strong leadership is essential to managing change that will be predominantly measured by community outcomes. We see the priority for councils being their continued development as the primary leaders of ‘place’, coordinating and organising effective partnerships across all agencies to provide whole life, effective services that fully meet citizen expectations. Citizens increasingly demand joined up services and will increasingly expect seamless delivery paths. Key areas to address are seamless health and care journeys, increasing citizen confidence in law and order and effective integration of local transport.
This view of the future is supported by the annual digital government survey that IPSOS undertakes on behalf of Sopra Steria to understand citizen expectations of digital services. Consistently the highest priority in the UK has been the ‘creation of a one-stop digital portal for undertaking interactions which need to be performed with multiple agencies’.
Data is the bedrock for change – effective management of complex data will support not only the effective delivery of services, but it will allow greater interoperability between agencies. Clear information dashboards will both inform management processes but also improve democratic transparency.
Digital platforms need to be implemented that use cloud based technologies to reduce the dependence on fixed infrastructures which will reduce the cost of change and allow the development of agile and dynamic solutions.
Automation, robotics and Artificial Intelligence will increasingly be introduced to improve business processes, improve digital communication channels and to release human resources to higher value activities. An example of a successful implementation of this was the introduction of self service and automation to support the delivery of Shepway Council’s Revenue and Benefits service.
Social engagement will increasingly use social media as a channel of choice for the solving of community problems, provision of information and to enhance the democratic process.
For many the digital future has already arrived so the ‘council of the future’ needs to prepare to lead their community and place to a new prosperity based on new technologies, new cultures and new ways of delivering business that fully meet the demanding expectations of their citizens.
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