A new tool to combat fake news: and it's not AI

Today, NewsGuard launches in the UK after a successful year stateside. A tool aiming to combat misinformation and disinformation online using “human intelligence” it provides ratings and nutrition labels for news and information websites to help users determine the site’s credibility.

NewsGuard’s journalists will assess and rate news and information websites against nine criteria of journalistic practice, even offering those websites a chance to comment and change their practices to move from a ‘red’ to a ‘green’ rating. Something, they argue, an algorithm couldn’t and wouldn’t do.

But their emphasis on human intelligence is not to say that data has no place in their workings. In order to be able to tackle the proliferation of misinformation and disinformation online NewsGuard also analyses data to identify emerging news trends so that their “SWAT team of journalists” as they describe them, can assess new websites as they come into existence.

What is particularly interesting about this model is not only its use of data and expert human intelligence, but also their emphasis on increasing media literacy and critical thinking. The co-founders were keen to stress at the launch in London this morning, that their aim was not to encourage censorship or blocking but instead provide the general public with more information about the material they are consuming online so that the user is empowered to make informed choices.

With 93% of respondents to a YouGov survey saying that they thought false and misleading information on the internet is a problem, there is clearly space for a tool to empower users to assess the credibility of the information available online. The approach taken by NewsGuard which combines intelligent use of data, expert human analysis and promotion of critical thinking and media literacy is something techUK endorses wholeheartedly.

In the run up to the local elections, European parliamentary elections and who knows perhaps even a General Election, tools like this will help ensure a well informed debate. You can find out more about how NewsGuard works and download the tool here.

  • Vinous Ali

    Vinous Ali

    Associate Director for Policy
    T 07595 410 658

Share this

FROM SOCIAL MEDIA

A thank you letter from @NHSX and @tara_donnelly1 to all the industry partners that have helped sustain and protect… https://t.co/1eoIZWCHaU
techUK is delighted to share an early insider's glimpse of @educationgovuk ambitious new programme to provide lapto… https://t.co/zrZezoVKUw
.@MicrosoftUK has committed to help 25 million people who have lost their job due to #COVID19 to reskill for roles… https://t.co/OMbuxDTGcS
ICYMI @MeVitae discussed how to ensure the hiring process is free of prejudice & latent bias with new technologies… https://t.co/PkINRjxvBK
Fewer frameworks and more ministerial muscle – how government can make good on its SME agenda - techUK's Head of Pu… https://t.co/YwATVtAIGT
We have an exciting line-up of speakers who will be sharing their insights on customer innovation and Open Banking… https://t.co/IUpE3DKMCd
Become a Member
×

Become a techUK Member

By becoming a techUK member we will help you grow through:

Click here to learn more...