Raising the profile and awareness of its healthcare solutions across the EMEA region was a key objective for CSC. The company knew it required specialist support to achieve this objective quickly and effectively. Highland Marketing was the obvious choice, so read on to see the results that were delivered:
US corporation CSC (now DXC Technology) wanted to raise awareness of its healthcare solutions offering across the EMEA region, with a specific focus on the Nordics and Middle East. To increase the profile of its considerable healthcare credentials, CSC aimed to build on the company’s recognition as an industry authority and thought leader.
To achieve its objectives CSC EMEA appointed Highland Marketing, a specialist technology and healthcare communications agency to develop a new set of key messages to take to market, raise the profile of the company’s key people and build a network of advocates, all of which supported CSC EMEA’s aim of growing its market share.
This case study outlines how an integrated communications campaign was deployed across EMEA and the significant results that were achieved, including extensive media coverage , profile raising around events and the establishment of an advisory council which attracted engagement with key stakeholders.
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