Making a splash in Scotland: How Patientrack took the lead

Reducing cardiac arrests by as much as two thirds at NHS Fife through its digital observations and EWS system, Patientrack wanted to share its story. To achieve this it engaged with Highland Marketing to run a communications and lobbying campaign. Read on to find out more:    

Digital observations and early warning systems have the potential to significantly improve patient safety in the NHS and NHS Fife is a good example. To achieve this it engaged with Patientrack to enable the board to move away from its paper-based system for calculating early warning scores to identify deteriorating patients.

Over a number of years, the health board expanded the use of the system; winning a significant award for reducing cardiac arrests by as much as two thirds in one of the busiest areas of the hospital. Patientrack needed to spread awareness of the impact of its system, and in 2016 it engaged Highland Marketing to run a communications and lobbying campaign to inform policy makers and other health boards in Scotland about its work.

This case study outlines the campaign and the success that it achieved, which included reaching key influencers in the Scottish government and other key eHealth stakeholders, obtaining national and broadcast media coverage, as well as doubling visits to the Patientrack website. The case study is an example of how an integrated communications campaign can raise awareness of digital innovation in the health service, and support health tech companies that have effective solutions.

Please download the full case study below.

For further information or to talk to Highland Marketing please email

HM 20161025 Case Study Patientrack v4.0 WR (PDF)

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