Using tech tools for B2B Marketing

Over the past few years there has been an explosion in the quantity and variety of available online tech tools for marketing professionals to use. Whilst this has undoubtedly been a boon for many of us, it can be difficult to know which ones actually deliver great results - as opposed to just looking good.

Based on his journey of discovery to find the best tools for the job, 4D Data Centres CEO, Jack Bedell-Pearce has invited two specialists who employ technology to help their clients get the best results for their time and money.

Firstly, Ben Brown from Session Media will be looking at which tech tools you should be using to create an effective content strategy. Then Simon Moss from Communigator will be telling you how IP lookup technology can improve your website ROI. Finally Jack Bedell-Pearce will be sharing his experience of implementing these technologies into the marketing strategy for his business – some of which went smoothly, others, not so much.

Speaker Profiles:
Ben Brown, Director of Session Media. Session Media is a B2B & Enterprise Search Engine Marketing Agency (SEO & PPC), whose mission is to help SMEs gain visibility online against the world’s biggest companies. Previously Ben worked in the B2B branch of Ogilvy, helping the likes of Adobe and BT with their online marketing.

Simon Moss. Simon is a Chartered Marketer with over ten years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for CommuniGator – a leading marketing automation and lead generation software provider.

Jack Bedell-Pearce, CEO of 4D Data Centres. Before starting his own business, Jack had a varied career, working for an IT consultancy followed by a London marketing agency. He ran his first business (a consultancy) for a couple of years before co-founding 4D Data Centres, an award-winning tech company.

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