Join techUK at SXSW 2027 Austin, Texas

SXSW is one of the largest technology and culture festivals in the world, bringing together tech leaders, investors, entrepreneurs and creatives together to explore the cutting edge of tech and culture.

The techUK programme will help members turn that energy into useful conversations. We will organise meetings with policymakers, investors and technology companies, provide briefings and on-the-ground coordination, and connect the delegation with relevant UK government activity where possible. We are also working with the SXSW team to identify conference tracks and networking opportunities that match delegates’ interests.

Potential opportunities at speaker receptions and other SXSW events may be explored for up to five participating companies; placements are subject to availability and selection.

For start-ups, SXSW Pitch offers a separate opportunity to present to industry experts, media and investors. Over $22.5 billion has been raised in venture capital and exits as a result of these pitches. Applications close on 13 November 2026. If you are considering applying, please contact us and we can help you navigate the process. Pitch participation requires a separate application and is not included with a delegation place.

A detailed delegation itinerary will be shared closer to the event. You can explore SXSW 2027 on the festival website.

Who should join?

This delegation is open to techUK member companies and will be particularly valuable for:

• Founders, CEOs and senior leaders exploring US growth;

• Heads of sales, partnerships and business development seeking new connections;

• Companies already active in the US that want to deepen their network; and

• Startups looking to meet investors and potential partners.

Places are limited to one representative per member company.

Key dates and logistics

We are only able to accommodate one representative per member company.

• Arrival in Austin, Texas: Evening of Sunday 14 March

• Delegation programme: Monday 15 March to Friday 19 March

• Departure: Saturday 20 March

Delegates are responsible for their own travel and accommodation.

techUK will organise meetings, provide briefings and materials, and coordinate on-the-ground logistics throughout the programme.

Participation Fee:

There are two tickets available. The price paid includes the cost of the ticket to attend SXSW.

Platinum Badge

• £1,290 for members

• £1,390 for non-members

The Platinum Badge includes access to the entire conference, including the whole Innovation Conference.

Innovation Badge

• £990 for members

• £1,090 for non-members

The Innovation Badge includes access to all the Innovation events and the Innovation Conference.

The deadline for registrations is Friday 4 December

These contributions help cover the additional costs of running international delegations and supports techUK’s ability to deliver more overseas market access opportunities for members in future.

Please register your interest by either purchasing a ticket if you are a techUK member or by contacting Sabina.Ciofu@techUK.org if you are a non-member. Places are limited and will be reviewed to ensure a diverse and representative delegation.