Sofia joined techUK in March 2019 as Events Sponsorship Manager, advising potential sponsors on how to benefit from a wide range of brand impact and awareness raising activities pre, during and post show.
Prior to joining, Sofia held positions within the Defence, Medical and Humanitarian sectors, and has worked with several international military and government agencies. She has been involved with the management and delivery of numerous award-winning trade shows and conferences, including one of the UK’s leading defence and security exhibitions.
Throughout these roles, her focus has been to liaise with exhibitors and sponsors on how best to utilise an event to maximise audience exposure.
In her spare time, Sofia enjoys baking elaborate cakes, gaming, reading Agatha Christie novels and volunteering for military and animal charities.