Registration is from 12 noon
Why should you choose this course?
The NHS is a complex organisation that faces increasing demand for services along with constrained funding. The belief that technology can contribute to quality outcomes and efficiency gains is embedded within NHS policy propositions and commitments, but this does not make the NHS market for technology easy to navigate.
This course provides an introduction to the organisation of the NHS, its governance and policy drivers, with a specific focus on how technology is organised in the NHS, background trends and priorities, as well as procurement processes.
Who should attend?
This course is suitable for anyone new to the health technology sector or seeking to refresh and update their understanding. It is particularly relevant to sales, marketing and business development managers who need to strengthen their understanding of how the NHS is organised and uses technology.
What is the course outcome?
This engaging and informative workshop will provide delegates with a good understanding of the NHS. Participants will gain knowledge that will enable them to target and identify policy areas and demand opportunities relevant to their own organisation.
What is the agenda?
Start time: 12:30pm
Structure of the NHS: introduction to the organisation of the NHS, with an emphasis on understanding that it is not a single entity. A high level explanation of policy, commissioning and provision, including funding flows.
Break: Working lunch.
Technology in the NHS: how technology is organised in the NHS, providing an understanding of which buyers are for different kinds of technologies.
Impact of policy: review of key policies and initiatives that influence the demand for and requirements of technology.
Break: Tea & coffee break
Regulation and procurement: discussion of regulation and how it impacts marketing and sales.
Finish time: 5:00pm
Who is the course leader?
Lenore Ogilvy has been consulting on technology-related projects in the public sector for the last ten years. Her clients have included both NHS England and the Health and Social Care Information Centre, where she has worked on a number of projects, ranging from national infrastructure to strategy design and implementation. Lenore has drawn on her direct experience of policy and governance in the NHS, and public sector commercial and buying behaviour, in the design of this course.
What is the cost of the course?
techUK Members- £295.00
Non techUK Members- £495.00
(Prices exclude VAT)
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