Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting lead referrals and validation for your products and services? If not, then please join us for this 20-minute webinar where we will share our best tips and techniques on how to get real results from analyst briefings and engagement.
We will cover:
- What are the common mistakes people make in analyst briefing decks
- Why don’t sales or press materials work
- The role of evidence and what does and does not constitute evidence
- A checklist for success.
Speaker: Simon Levin, The Skills Connection Ltd
Simon Levin spent the first decade of his career in software marketing, before joining Gartner in Europe as a senior analyst and going on to lead various Gartner research operations, including the US-based worldwide market research team of 380 professionals. After ten successful years at Gartner, he moved on to head the global research organisation for TowerGroup (a division of Mastercard) and set up its operations across Europe.
Since 2009, Simon has been managing director of The Skills Connection, a specialist agency of former analyst industry professionals, with teams in both Europe and the US, that's dedicated to helping IT companies get better results from their engagement with analysts. He has also spent three years on the board of the Institute of Industry Analyst Relations (IIAR).
What is the cost of the webinar?
techUK Members- £ FREE
Non Members- £ FREE
Please check your confirmation email for a link to the webinar. We shall re-send the link again to all registered a few days before 18 January 2018.
Related course on How to get IT analysts (like Gartner) to help you grow sales is going to take place on 22 February 2018. For more details and registration, please click here.